Celtra

Great software for templates production

Aspetti positivi:

The software is easy to use and integrates perfectly with our business model

Aspetti negativi:

I would prefere an easier way to integrate the software with different businesses

Great Easy to use

Commenti: After 5 years using Celtra as our main tool to develop Digital ads, we still find it as a powerful as the first day. The creative and publish process is easy and very complete.

Aspetti positivi:

Celtra is a powerful tool for creative and publishers at the same time is super intuitive.With a great learning curve the tool is ready to create and publish almost any kind of digital ad you could think, with a huge variety of tools, presets and features that makes easy a lot of complex tasks.Plus the support service is the best, always there and helping you on each issue you could find.

Aspetti negativi:

Probably the keyframe animation could be improved.

New to the platform - but not the best experience so far...

Commenti: So far - hasn't been the best. Could definitely improve in regards to support, and overall educating people about the platform as there were a lot of miscommunications and misinformation.

Aspetti positivi:

Photoshop file compatibility, reporting.

Aspetti negativi:

There wasn't a lot of transparency of how different Celtra is to other platforms and the potential trails and tribulations weren't laid out clearly ahead of time. Support's suggestions have been to change our site to fit Celtra which should really never be the case since the vendor is providing us a service. A bit frustrating we went into this without the upfront knowledge of how tasking transitioning would really be. And now we're in our busiest quarters and scrambling to make things work.

Creating Success with your Online Advertising

Aspetti positivi:

The platform enables groups of individuals from various departments and outside collaborators to have access to their own original,

Aspetti negativi:

For tiny organizations or those with tight budgets, the pricing structure could be a turnoff.

Great graphics Designing platform for me

Commenti: Celtra Creative Automation can still help firms develop high-quality digital advertising swiftly and efficiently. Businesses should use the free trial and seek alternatives if the cost is too expensive to maximise the platform. Before committing to the platform, firms should analyse its limitations and seek other creative automation solutions.

Aspetti positivi:

Celtra Creative Automation speeds up digital advertising creation the most. Creative automation lets advertisers swiftly generate high-quality ads for all digital media. Celtra's cloud-based technology makes project collaboration easier. Users can track their success with thorough metrics.

Aspetti negativi:

Despite the many benefits of Celtra, there are some drawbacks to consider. The subscription costs for Celtra can be quite expensive, especially for small businesses. Additionally, the platform does have some limitations, such as a lack of support for animation and video.

Everything you need to build digital ads - easily and without issues

Commenti: Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

Aspetti positivi:

Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

Aspetti negativi:

As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Great Software

Commenti: We have changed how we create mobile and app ads which is one of the fastest growing opportunities for our company.

Aspetti positivi:

The options and functionality that the platform makes available to our advertisers is unparalleled both in its quality and breathed . The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

Aspetti negativi:

the reporting dashboard used to be challenging to use, but the update has made it much better. My only complaint is the specific names within the report, aligning more closely with naming conventions from popular platforms like freewheel or DFP would help make the reporting more intuitive and require less teaching. Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

Best CMP I've used

Commenti: I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well.

Aspetti positivi:

Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

Aspetti negativi:

Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

Preferred partner for a reason

Aspetti positivi:

The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team.

Aspetti negativi:

The ability to mask objects in AdCreator would significantly improve animation.

Celtra Review

Commenti: We can creative super rich media creatives on the fly and have it converted into tags in a matter of minutes. Due to the self service nature we are not reliant on anyone from customer service to action anything for us.

Aspetti positivi:

I really like the UI within Celtra. It is so easy to shift from creative tab to placement tabs and can customise the user access easily.

Aspetti negativi:

The reporting tab can be improved further. Whilst the quick dashboard is helpful, anything custom does tend to confuse the user and feels very basic.

Solid and reliable, feature-reach but user friendly, suitable for advanced and simple use cases

Aspetti positivi:

It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless. I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last. Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting. Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious. The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation. Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

Aspetti negativi:

There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts. Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.) UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate). The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links). Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

One of the best ad creation platforms around

Commenti: Overall Celtra is a solid ad creation platform that allows you to bring your imagination to life with ease when creating ads. At first I did think it would be a hard platform to master given all the tools available but after creating a couple of ads you then realise how easy it is to use and how the developers created this software with the user in mind.

Aspetti positivi:

I have been using Celtra for close to 4 years now and therefore had the privileged on creating multiple ads over the years and in comparison to the other ad creation platforms that I have used, Celtra has always come out on top with regarding usability and available functions. The support team are excellent to help with any issues or problems you might face creating your ad. The actual tool provides you with endless possibilities to create the best possible ads with a few clicks of the button. Celtra are always adding new features to their platform which allows you to keep creating ads to industry standards every year. Celtra analytics tool to review how well a ad has performed is also another great feature of the software as it allows you to look at a campaign in fine detail.

Aspetti negativi:

For newcomers to the software celtra can appear a little overwhelming. Whilst its great that there are so many tools at your disposal to get started might feel like a uphil task. If you are not too familiar with animation softwares like after effects or photoshop with regarding the timeline, then the timeline animation in Celtra can feel confusing especially when working with multiple stages.

Setup, train, build and scale

Commenti: Best in class product solutions, innovative team that constantly keeps adding more features, and customer access team that's always there behind you when things go sideways.

Aspetti positivi:

Top notch features for rich media creative authoring. Provides the best-in-class features that increase the user engagement of creatives. Customer support is one of the best and always helps promptly.

Aspetti negativi:

It's expensive compared to similar products but it;s worth when looked at as a whole package and operated at scale.

Best builder till now used

Aspetti positivi:

Best builder I have used till now. Any designer can even work without need of developer for most of the creatives

Aspetti negativi:

For advance features there is feature available in celtra

A Must have tool to take your Ad Creative designs in-house

Commenti: As a publisher, we've been able to generate incremental revenue thanks to Celtra because now we're able to take in-house a lot of design processes that were previously outsourced. Apart from increasing our offering of custom formats that we can build ourselves, processes have also being sped up as we can receive assets build mock ups, get them approved and live in a matter of days or even hours, while previously it would have taken weeks with a lot of back and forth between the agency/client, the vendors carrying out the builds and ourselves.

Aspetti positivi:

It's fairly intuitive and you don't require any previous knowledge in ad design. Especially helpful if you don't know how to code as well - you can implement code in Celtra but you don't have to. With fairly basic assets you can produce really slick designs and the capabilities it has for animations result in fairly stunning executions. The animatin timeline was a massive improvement when it was added. It makes programming animations a lot easier and visual as well. The use of scenes it's also great in terms of enabling the combination of scenes as well as copying animations from one ad unit or creative to another without having to rebuild the animations from scratch every time.

Aspetti negativi:

It would be great to be able to import layered PSDs directly into the software as well as being able to export creatives as well, be it as PSD's or html5 bundles with the animations in them.

A must-have tool

Aspetti positivi:

Celtra's creative ad platform has one of the best UIs I have worked with, encouraging innovation and creativity. The different creative components enable us as designers to create bespoke functional ads for each one of our clients.

Aspetti negativi:

There's nothing I dislike, but like everything else in the world, the software can definitely use a few tweaks to better the UI - adding a 'colour palette' feature so we don't have to keep searching colour hex codes, a feature to allow categorising of creatives within a campaign - these would be extremely useful.

Best Custom Ad Software on the Market

Aspetti positivi:

Celtra is the best of all the platforms I've used at the various publishers I've worked at. The UI is very smooth and easy to use. Customer support is also very quick and responsive which helps when we're working under tight deadlines. Discrepancies aren't huge and even the ad editor is pretty intuitive.

Aspetti negativi:

I think the reporting functions are great in terms of how many metrics you can gather. However, pulling these reports can take a very long time. It would be best if there were shorter wait times for reporting.

fairly easy to use and components that are useful

Aspetti positivi:

I like the auto-compression of assets and the video capabilities. The light weight weather effects are nice too.

Aspetti negativi:

Inability to save and preview without updating the live ad, it would be great if the timeline worked together with actions and events, would love ability to create interactive end card for pre-roll.

Great platform for creative and innovative format

Aspetti positivi:

I appreciate the variety of format The Analytics parts is also very interesting to have insight about what works

Aspetti negativi:

I think there is a lack of data partner for dynamic creative It would be great if the platform have some partnership for example to insert live score into a format

All the tools you need to succeed

Aspetti positivi:

The platform has one of the best reporting UI I have ever used, making it super easy to get in-depth analysis of where your creativity is serving and allow for maximum optimizations.

Aspetti negativi:

The platform lacks a good way to export creative tags. The amount of clicking back and forth and opening multiple windows when trafficking can lead to unnecessary mistakes that could be prevented if the tags were all in one central window.

Love the companys and the support for the last 5 year

Commenti: Our business was first built around the software

Aspetti positivi:

The people behind it, the customisable analytics, the creative ad builder One platform for all our needs (well nearly all)

Aspetti negativi:

Would love it more as a white-labelled software Easier to choose products/platform choose and then choose a product Benchmarks per region in real time, per product, per region, per category, per functionality

Great creative, repetitive reporting

Aspetti positivi:

How easy it is to build custom creative with amazing features and functionalities

Aspetti negativi:

Reporting is vague and repetitive. Hard to pull what you actually need. Going through demos are a little clunky

Great Creative Platform

Aspetti positivi:

Easy to build custom creative executions, a lot of useful components, good customer support when any questions are asked.

Aspetti negativi:

Workspace sometimes feels cluttered, expensive

One of the most advanced platforms

Commenti: They team are always extreamly helpful

Aspetti positivi:

There is very little that Celtra is able to deliver on. It really allows users to push the creative boundaries

Aspetti negativi:

Due to the complexity of its capabilities, onboarding can be a lengthy process

Hands down the best ad building platform today.

Commenti: Celtra's ability to make as simple or complex an ad as needed. Trackable, quantitative data easily accessed for all parties. Supported across the digital ad ecosphere, Celtra can handle any digital ad experience.

Aspetti positivi:

From a designers perspective its easy to create engaging rich media ad units. From a client management side the ability to get deep granular data easily makes it perfect for both sides of the business, clients and your own.

Aspetti negativi:

The inability to put a subset of custom font characters in a unit to reduce file size. Limited interactive components for the video product. I would also add a way to collapse a unit in the list but not archive it like with a turn down arrow. To help with going through long lists of units in a campaign.