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Lotame
Cos'è Lotame?
Lotame è uno tra i fornitori leader di soluzioni di arricchimento dei dati per le imprese globali. Le tecnologie per i dati connesse e brevettate, gli scambi di dati di seconda e terza parte curati e il servizio clienti di alto livello rendono questo prodotto una scelta di fiducia per operatori di marketing, agenzie e società di media che desiderano creare una visione panoramica dei propri clienti e attivarsi su ambienti web, app mobili e OTT senza cookie.
Chi utilizza Lotame?
Agenzie pubblicitarie ed esperti di marketing di ogni settore, tra cui finanza, settore automobilistico, CPG, vendita al dettaglio, assicurazioni, viaggi e strutture ricettive e media.
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Lotame
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Recensioni su Lotame
Excellent Tool for Our Campaigns
Commenti: We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics.
Aspetti positivi:
The audience modeling and data management tools are fantastic.
Aspetti negativi:
None for us........everything works very well
Alternative considerate:
Best of the best
Commenti: Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages
Aspetti positivi:
- Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service
Aspetti negativi:
Really can't think of any. They really listen to our feedback and always accommodate to their best ability.
Good platform to utilize
Aspetti positivi:
forward thinking, and also stable platform to operate
Aspetti negativi:
Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?
The Power of Data
Aspetti positivi:
Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years
Aspetti negativi:
None so far, we are super engaged with the product, the team and service they provide.
Lotame Review
Aspetti positivi:
The UI is easy to use and it is very sufficient.
Aspetti negativi:
The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.
