---
description: Scopri le funzionalità di Alexa, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: Alexa - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Tool SEO](/directory/30931/seo/software) > [Alexa](/software/168725/alexa-marketing-stack)

# Alexa

Canonical: https://www.capterra.it/software/168725/alexa-marketing-stack

Pagina: 1/5\
Avanti: [Pagina successiva](https://www.capterra.it/software/168725/alexa-marketing-stack?page=2)

> Aiuta la tua azienda a ottenere risultati di marketing migliori, attraverso la ricerca di parole chiave, la ricerca delle opportunità mancate e la promozione dei contenuti.
> 
> Conclusione: valutazione di **4.4/5** stelle assegnate da 86 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

-----

## Panoramica

### Chi utilizza Alexa?

Operatori di marketing, imprenditori e team di leadership.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.4/5** | 86 Recensioni |
| Facilità d'uso | 4.4/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.1/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.1/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.3/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Alexa
- **Area geografica**: San Francisco, USA
- **Anno di fondazione**: 1996

## Contesto commerciale

- **Prezzo di partenza**: 99,00 USD
- **Modello tariffario**:  (Versione di prova gratuita (free trial))
- **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web
- **Lingue supportate**: arabo, cinese, danese, ebraico, finlandese, francese, inglese, olandese, portoghese, russo, spagnolo, tedesco
- **Paesi disponibili**: Australia, Brasile, Canada, Cina, Germania, Giappone, India, Messico, Regno Unito, Stati Uniti

## Funzionalità

- Analisi competitiva
- Analisi delle tendenze
- Dashboard
- Gestione SEO
- Gestione degli audit
- Gestione di link
- Monitoraggio del coinvolgimento
- Monitoraggio delle parole chiave
- Rendicontazione e analisi statistiche
- Strumenti di ricerca per parole chiave
- Visualizzazione di dati

## Opzioni di supporto

- FAQ/Forum
- Chat

## Categoria

- [Tool SEO](https://www.capterra.it/directory/30931/seo/software)

## Categorie correlate

- [Tool SEO](https://www.capterra.it/directory/30931/seo/software)
- [Software per competitive intelligence](https://www.capterra.it/directory/30539/competitive-intelligence/software)

## Alternative

1. [Semrush](https://www.capterra.it/software/151962/semrush) — 4.6/5 (2329 reviews)
2. [Similarweb](https://www.capterra.it/software/148472/similarweb-pro) — 4.6/5 (261 reviews)
3. [Ahrefs](https://www.capterra.it/software/176340/ahrefs) — 4.7/5 (585 reviews)
4. [Google Alerts](https://www.capterra.it/software/202337/google-alerts) — 4.7/5 (315 reviews)
5. [Hermix](https://www.capterra.it/software/1049095/hermix) — 4.7/5 (99 reviews)

## Recensioni

### "Great Software, Hefty Price for a Small Business" — 4.0/5

> **Erin** | *5 dicembre 2019* | Proprietà immobiliari | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: Great software for providing competitive analysis data and tracking web performance over time\! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.
> 
> **Inconvenienti**: While I don't think the cost is unreasonable, I do find it prohibitive having year round.  As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.
> 
> I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

-----

### "Convenient and Capable, but Not Without Flaws" — 4.0/5

> **Mahak** | *20 giugno 2025* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 2.0/10
> 
> **Vantaggi**: I liked most about Alexa is its ability to understand natural language and respond quickly and accurately.
> 
> **Inconvenienti**: I liked least about Alexa is that it sometimes misinterprets commands, especially in noisy environments or with accents.
> 
> my experience with Alexa has been quite positive. It's a reliable and responsive virtual assistant that simplifies daily routines—from setting alarms and reminders to controlling smart home devices and playing music. The voice recognition is generally accurate, and the integration with third-party apps is very useful

-----

### "Needs more Improvements on Intelligence" — 2.0/5

> **Tayyab** | *18 luglio 2020* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 2.0/10
> 
> **Vantaggi**: Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools.
> 
> **Inconvenienti**: Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest.
> 
> The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.

-----

### "need for speed with alexa." — 5.0/5

> **anil kumar** | *10 settembre 2022* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Alexa is the fast lane product for comprehensive data and traffic statistics for your site. It id free to use, easy to use and can get your site to the higher traffic segments.
> 
> **Inconvenienti**: There are features missing in this tool available in other freemium or pro tools.
> 
> Alexa has been indispensable in research on traffic and semantics of content downloads on several sites.

-----

### "Best Home Automation/Integration App" — 5.0/5

> **Sunil** | *8 dicembre 2022* | Vendita al dettaglio | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: I was surprised to know that Alexa is not just a talking speaker it can integrate with many IOT devices. It is a smart speaker that we can converse with and not just command to do things. We are used to having google at our finger tips to search for whatever we want. Now we have the ability to control things and get info at the tip of our tongue.
> 
> **Inconvenienti**: I really don't see any cons. If at all there are they must be limitations and not cons cons. Some improvements can be:1. The wake word 'Alexa' should be able to customized to any word.2. Sometimes the speaker wakes up after confusing to have heard the wake word when we are in a conversation. This can be annoying sometimes.
> 
> I learnt a great deal of automation possibilities that can be achieved with Alexa. With the new flat around the corner I decided to make it a smart home. Today, I have a smart home powered by Alexa. It is so convenient to control lights, switches and other appliances by just speaking to Alexa or using the app though most of them are on auto-pilot mode (scheduled automation).  Alexa has become a part of our liftstyle.

-----

Pagina: 1/5\
Avanti: [Pagina successiva](https://www.capterra.it/software/168725/alexa-marketing-stack?page=2)

## Link

- [Visualizza su Capterra](https://www.capterra.it/software/168725/alexa-marketing-stack)

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