---
description: Scopri le funzionalità di Looker, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: Looker - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software di Business Intelligence](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker)

# Looker

Canonical: https://www.capterra.it/software/169053/looker

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Avanti: [Pagina successiva](https://www.capterra.it/software/169053/looker?page=2)

> Soluzione di esplorazione e analisi dei dati che combina modellizzazione, trasformazioni e derivazioni nello stesso livello.
> 
> Conclusione: valutazione di **4.5/5** stelle assegnate da 285 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

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## Panoramica

### Chi utilizza Looker?

Looker mette insieme dati e team aziendali facilitando l'esplorazione e la comprensione dei dati che promuovono il business.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.5/5** | 285 Recensioni |
| Facilità d'uso | 4.3/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.5/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.4/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.4/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 90% | (9/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Google

## Contesto commerciale

- **Modello tariffario**:  (Versione di prova gratuita (free trial))
- **Pubblico target**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Windows (locale), Linux (locale), Android (mobile), iPhone (mobile)
- **Lingue supportate**: cinese, coreano, francese, giapponese, inglese, italiano, olandese, portoghese, portoghese brasiliano, spagnolo, tedesco
- **Paesi disponibili**: Australia, Brasile, Canada, Francia, Germania, Giappone, India, Regno Unito, Singapore, Stati Uniti

## Funzionalità

- API
- Accesso da dispositivi mobili
- Acquisizione e trasferimento di dati
- Analisi dati sito web
- Analisi dei dati comportamentali
- Analisi della regressione
- Analisi di testo
- Analisi visiva
- Annotazioni
- Attribuzione multi-touch
- Attribuzione tramite canali diversi
- Avvisi/Notifiche
- Benchmarking
- Connettori di dati
- Creazione di dashboard
- Creazione di report/analisi
- Dashboard
- Determinazione visiva
- Elaborazione di grandi volumi
- Formulazione di previsioni
- Funzioni/calcoli
- Gestione dei moduli
- Gestione della campagna
- Gestione di dati
- Goal Setting/Tracking
- Importazione/Esportazione di dati
- Monitoraggio della campagna
- Monitoraggio delle conversioni
- Multi-Channel Attribution
- Pannello di controllo personalizzabile
- Pianificazione strategica
- Preparazione dati self-service
- Quadro della attività
- Query ad hoc
- ROI Tracking
- Rendicontazione e analisi statistiche
- Report interattivi
- Reporting ad hoc
- Ricerca/Filtro
- Rilevamento del tempo passato sul sito
- Scheduled/Automated Reports
- Segmentazione del pubblico di riferimento
- Strumenti collaborativi
- Strumenti d'analisi self-service
- Sviluppo di modelli di attribuzione
- Time Series Analysis
- Trascinamento della selezione (Drag & Drop)
- Trasformazione di dati
- Visualizzazione di dati
- Widget

... e altre 17 funzionalità

## Integrazioni (19 in totale)

- Google Ads
- Google Analytics 360
- Google Sheets
- Google Workspace
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Microsoft Excel
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Slack

... e altre 4 integrazioni

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base
- Assistenza diretta 24 ore su 24
- Chat

## Categoria

- [Software di Business Intelligence](https://www.capterra.it/directory/23/business-intelligence/software)

## Categorie correlate

- [Software di Business Intelligence](https://www.capterra.it/directory/23/business-intelligence/software)
- [Software per la gestione delle performance aziendali](https://www.capterra.it/directory/30051/business-performance-management-software/software)
- [Software per reportistica](https://www.capterra.it/directory/30053/reporting/software)
- [Tool di web analytics](https://www.capterra.it/directory/30073/web-analytics/software)
- [Software per data visualization](https://www.capterra.it/directory/30696/data-visualization/software)

## Alternative

1. [Microsoft Power BI](https://www.capterra.it/software/176586/power-bi) — 4.6/5 (1888 reviews)
2. [Tableau](https://www.capterra.it/software/77260/tableau) — 4.6/5 (2358 reviews)
3. [Google Analytics 360](https://www.capterra.it/software/177042/google-analytics) — 4.7/5 (8101 reviews)
4. [Google Data Studio](https://www.capterra.it/software/190616/data-studio) — 4.5/5 (338 reviews)
5. [MATLAB](https://www.capterra.it/software/125813/matlab) — 4.6/5 (2097 reviews)

## Recensioni

### "Easy tool to use" — 5.0/5

> **Willem** | *10 febbraio 2026* | Computer e sicurezza della rete | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly
> 
> **Inconvenienti**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get
> 
> The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy

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### "Project lead and data analysts Looker Studio experience" — 4.0/5

> **Daniel** | *26 gennaio 2026* | Opere pubbliche | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. &#10;Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. &#10;On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive.
> 
> **Inconvenienti**: One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. &#10;Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user.
> 
> Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. &#10;Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company

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### "Effective Automation of analytics reporting with looker" — 4.0/5

> **Utente Verificato** | *30 luglio 2026* | Trasporti/Trasporto merci/Ferrovie | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: It's been really beneficial for marketing in terms of being able to provide visualisations of data. This really helps with board reporting, taking the sting out of having to trawl GA4 and export and make accessible. Now we have custom reports set up to do all this for us and it hasn't cost us anything. It now automates a large amount of marketing analytics reporting with few issues, saving serious staff time.
> 
> **Inconvenienti**: It took some time to get it all set up, a couple of weeks, operating on a tight budget we had to learn much of it ourselves but the training materials are accessible, if time consuming. This really levelled us up as a team regardless once we'd been through the initial discomfort.
> 
> Really positive, I couldn't recommend it highly enough if you have enough time to invest in the short-term to get to a point your team is comfortable with it. It's enabled us to automate many of the time consuming tasks involved with reporting. Now when we get a board request or need to report periodically on x and y activity, we can do it quickly.

-----

### "My go-to for client reports" — 3.0/5

> **Alexandra** | *16 luglio 2025* | Marketing e pubblicità | Tasso di raccomandazione: 6.0/10
> 
> **Vantaggi**: The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate.
> 
> **Inconvenienti**: It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution.
> 
> Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable.

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### "Powerful Analytics and Business Intelligence Platform" — 5.0/5

> **Khimson** | *17 agosto 2026* | Produzione di apparecchi elettrici/elettronici | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: Powerful data analytics and business intelligence&#10;Excellent dashboards and data visualization&#10;Centralized data makes reporting more consistent&#10;Strong integration with cloud data platforms&#10;Good tools for creating custom reports&#10;Useful for helping businesses make data-driven decisions
> 
> **Inconvenienti**: Steep learning curve for new users&#10;Can require technical knowledge to build advanced reports&#10;Setup and customization can take time&#10;Pricing may be high for smaller organizations&#10;Some simple reports can require more effort than expected
> 
> Looker is a powerful analytics platform for organizations that need detailed reporting and centralized business intelligence. It provides strong visualization and allows users to turn large amounts of data into useful insights. However, it can take time to learn and configure properly, especially for users without a technical background. Overall, Looker is a solid choice for businesses that need advanced analytics and reliable reporting.

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## Link

- [Visualizza su Capterra](https://www.capterra.it/software/169053/looker)

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