Chi utilizza Kochava - Unified Audience Platform?
Our audience is comprised of digital marketers, analysts, advertising agencies, and developers.
Cos'è Kochava - Unified Audience Platform?
The Kochava platform is a comprehensive set of measurement and targeting tools for app marketers. Kochava gives marketers and app developers real-time visualizations of mobile app campaign performance and engagement for precise audience creation, targeting, and prevention of mobile ad fraud. Kochava is integrated with thousands of networks and publishers and compiles a quarterly report of the top performers delivering quality campaign data to marketers.
Dettagli su Kochava - Unified Audience Platform
Fondata nel 2011
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Recensioni su Kochava - Unified Audience Platform
Stai visualizzando 5 di 20 recensioni
Data della recensione: 5/2/2019
Kochava Is An Amazing Tool + Amazing People
Vantaggi: I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.
Inconvenienti: Can be expensive and price scales up as you scale up in company growth.
Data della recensione: 7/2/2019
Outstanding MMP with really great support
Commenti: We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.
Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it.
Data availability and accuracy is outstanding
High level support for important strategic questions.
Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.
Inconvenienti: In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed
Data della recensione: 13/2/2019
NFL App + Kochava
Commenti: It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App
Vantaggi: The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.
Inconvenienti: I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.
Data della recensione: 27/11/2019
Useful platform for running & attributing data to mobile app campaigns
Commenti: Helpful mobile app campaign data aggregator, would suggest this for any mobile advertiser
Vantaggi: The ease of data analysis on this platform is one of its' strong points. Query building is your only hurdle to have seemless reporting
Inconvenienti: The free version vs the paid version shows the true difference in value and usability of the platform. OPT FOR THE PAID, IT'S WORTH IT
Data della recensione: 8/2/2019
Kochava Platform Review
Vantaggi: Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services
Inconvenienti: It is not the easiest to navigate at first meaning it can be a while before you use the product to its full potential