Kochava - Unified Audience Platform

Chi utilizza Kochava - Unified Audience Platform?

Cloud-based system that provides digital marketers, analysts, and advertising agencies with unified audience platform including data management or onboarding, cross-device configurable attribution, fraud protection, and data enrichment tools.

Cos'è Kochava - Unified Audience Platform?

The Kochava platform is a comprehensive set of measurement and targeting tools for app marketers. Kochava gives marketers and app developers real-time visualizations of mobile app campaign performance and engagement for precise audience creation, targeting, and prevention of mobile ad fraud. Kochava is integrated with thousands of networks and publishers and compiles a quarterly report of the top performers delivering quality campaign data to marketers.

Dettagli su Kochava - Unified Audience Platform

Kochava

https://www.kochava.com

Fondata nel 2011

Assistenza

  • Assistenza diretta 24 ore su 24

Implementazione

  • Installazione eseguita - Mac
  • Cloud, SaaS, Web
  • Installazione eseguita - Windows
  • Dispositivi mobili - iOS nativo
  • Dispositivi mobili - Android nativo

Formazione

  • Di persona
  • Live Online
  • Documentazione
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Panoramica dei prezzi di Kochava - Unified Audience Platform

Kochava - Unified Audience Platform dispone di un piano gratuito e offre una versione di prova gratuita.


Versione gratuita

Prova gratuita

Caratteristiche di Kochava - Unified Audience Platform

  • Analisi di coorte
  • Attribuzione di canali
  • Grafici a imbuto
  • Monitoraggio della conservazione
  • Monitoraggio della disinstallazione
  • Monitoraggio delle entrate
  • Monitoraggio eventi nell'app
  • Notifiche push
  • Test A/B

Visualizza l'elenco completo di Software per mobile analytics

  • Attribuzione di canali
  • Coupon
  • Email Marketing
  • Marketing basato sulla posizione
  • Messaggistica di testo
  • Monitoraggio del coinvolgimento
  • Notifiche push
  • Partecipazione a concorsi tramite SMS
  • Targeting contestuale

Visualizza l'elenco completo di Software per mobile marketing

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Recensioni su Kochava - Unified Audience Platform

Stai visualizzando 5 di 20 recensioni

Nel complesso
4,8/5
Facilità d'uso
4,6/5
Servizio clienti
4,9/5
Caratteristiche
4,6/5
Rapporto qualità-prezzo
4,7/5
Ryan W.
User Aquisition Manager
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    5/5
  • Assistenza clienti
    5/5
  • Rapporto qualità-prezzo
    5/5
  • Consigliato
    10/10
  • Fonte della recensione 
  • Data della recensione: 5/2/2019

"Kochava Is An Amazing Tool + Amazing People"

Vantaggi: I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.

Inconvenienti: Can be expensive and price scales up as you scale up in company growth.

  • Fonte della recensione 
  • Data della recensione: 5/2/2019
Utente Verificato
Mobile Marketing
Internet, 1.001-5.000 dipendenti
Ha utilizzato il software per: 6-12 mesi
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    4/5
  • Caratteristiche e funzionalità
    4/5
  • Assistenza clienti
    5/5
  • Rapporto qualità-prezzo
    Nessuna recensione
  • Consigliato
    10/10
  • Fonte della recensione 
  • Data della recensione: 7/2/2019

"Outstanding MMP with really great support"

Commenti: We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

Vantaggi: Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it.
Data availability and accuracy is outstanding
High level support for important strategic questions.
Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.

Inconvenienti: In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed

  • Fonte della recensione 
  • Data della recensione: 7/2/2019
Utente Verificato
Product Marketing Manager
Sport, 1.001-5.000 dipendenti
Ha utilizzato il software per: 6-12 mesi
  • Valutazione complessiva
    4/5
  • Facilità d'uso
    3/5
  • Caratteristiche e funzionalità
    3/5
  • Assistenza clienti
    4/5
  • Rapporto qualità-prezzo
    4/5
  • Consigliato
    7/10
  • Fonte della recensione 
  • Data della recensione: 13/2/2019

"NFL App + Kochava"

Commenti: It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App

Vantaggi: The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.

Inconvenienti: I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.

  • Fonte della recensione 
  • Data della recensione: 13/2/2019
Utente Verificato
Acquisition Marketing Manager
Servizi ai consumatori, 201-500 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    4/5
  • Caratteristiche e funzionalità
    5/5
  • Assistenza clienti
    5/5
  • Rapporto qualità-prezzo
    5/5
  • Consigliato
    8/10
  • Fonte della recensione 
  • Data della recensione: 8/2/2019

"Kochava Platform Review"

Vantaggi: Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services

Inconvenienti: It is not the easiest to navigate at first meaning it can be a while before you use the product to its full potential

  • Fonte della recensione 
  • Data della recensione: 8/2/2019
Giacomo L.
Head Of Trading Desk & Mobile Coordinator
Marketing e pubblicità, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    5/5
  • Assistenza clienti
    5/5
  • Rapporto qualità-prezzo
    5/5
  • Consigliato
    10/10
  • Fonte della recensione 
  • Data della recensione: 7/2/2019

"A solid, innovative, agnostic tracking platform!"

Vantaggi: The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative.

Inconvenienti: API connections for external reporting is something that can be improved in terms of quality of data fetching. At the moment, S2S postback integrations are better.

  • Fonte della recensione 
  • Data della recensione: 7/2/2019