Kochava - Unified Audience Platform

Kochava - Unified Audience Platform

da Kochava

Chi utilizza Kochava - Unified Audience Platform?

Our audience is comprised of digital marketers, analysts, advertising agencies, and developers.

Cos'è Kochava - Unified Audience Platform?

The Kochava platform is a comprehensive set of measurement and targeting tools for app marketers. Kochava gives marketers and app developers real-time visualizations of mobile app campaign performance and engagement for precise audience creation, targeting, and prevention of mobile ad fraud. Kochava is integrated with thousands of networks and publishers and compiles a quarterly report of the top performers delivering quality campaign data to marketers.

Dettagli su Kochava - Unified Audience Platform

Kochava

https://www.kochava.com

Fondata nel 2011

Panoramica dei prezzi di Kochava - Unified Audience Platform

Kochava - Unified Audience Platform dispone di un piano gratuito e offre una versione di prova gratuita. Qui sotto maggiori informazioni sui prezzi di Kochava - Unified Audience Platform.

Versione gratuita

Prova gratuita

Implementazione

Installazione eseguita - Mac

Cloud, SaaS, Web

Installazione eseguita - Windows

Dispositivi mobili - iOS nativo

Dispositivi mobili - Android nativo

Formazione

Di persona

Live Online

Documentazione

Assistenza

Assistenza diretta 24 ore su 24

Caratteristiche di Kochava - Unified Audience Platform

Software per mobile analytics
Analisi di coorte
Attribuzione di canali
Grafici a imbuto
Monitoraggio della conservazione
Monitoraggio della disinstallazione
Monitoraggio delle entrate
Monitoraggio eventi nell'app
Notifiche push
Test A/B
Attribuzione di canali
Coupon
Email Marketing
Marketing basato sulla posizione
Messaggistica di testo
Monitoraggio del coinvolgimento
Notifiche push
Partecipazione a concorsi tramite SMS
Targeting contestuale

Recensioni su Kochava - Unified Audience Platform

Stai visualizzando 5 di 20 recensioni

Nel complesso
4.8/5
Facilità d'uso
4.6/5
Servizio clienti
4.9/5
Caratteristiche
4.6/5
Rapporto qualità-prezzo
4.7/5

Kochava Is An Amazing Tool + Amazing People

Data della recensione: 5/2/2019
Ryan W.
User Aquisition Manager
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione 
5/5
Nel complesso
5/5
Facilità d'uso
5/5
Caratteristiche e funzionalità
5/5
Assistenza clienti
5/5
Rapporto qualità-prezzo
Lo consiglieresti?
Probabilmente no Molto probabilmente

Vantaggi: I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.

Inconvenienti: Can be expensive and price scales up as you scale up in company growth.

Outstanding MMP with really great support

Data della recensione: 7/2/2019
Utente Verificato
Mobile Marketing
Internet, 1.001-5.000 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione 
5/5
Nel complesso
4/5
Facilità d'uso
4/5
Caratteristiche e funzionalità
5/5
Assistenza clienti
Rapporto qualità-prezzo
Lo consiglieresti?
Probabilmente no Molto probabilmente

Commenti: We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

Vantaggi: Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it.
Data availability and accuracy is outstanding
High level support for important strategic questions.
Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.

Inconvenienti: In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed

NFL App + Kochava

Data della recensione: 13/2/2019
Utente Verificato
Product Marketing Manager
Sport, 1.001-5.000 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione 
4/5
Nel complesso
3/5
Facilità d'uso
3/5
Caratteristiche e funzionalità
4/5
Assistenza clienti
4/5
Rapporto qualità-prezzo
Lo consiglieresti?
Probabilmente no Molto probabilmente

Commenti: It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App

Vantaggi: The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.

Inconvenienti: I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.

Useful platform for running & attributing data to mobile app campaigns

Data della recensione: 27/11/2019
Allen M.
Performance Analyst
Marketing e pubblicità, 5.001-10.000 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione 
5/5
Nel complesso
5/5
Facilità d'uso
5/5
Caratteristiche e funzionalità
Assistenza clienti
Rapporto qualità-prezzo
Lo consiglieresti?
Probabilmente no Molto probabilmente

Commenti: Helpful mobile app campaign data aggregator, would suggest this for any mobile advertiser

Vantaggi: The ease of data analysis on this platform is one of its' strong points. Query building is your only hurdle to have seemless reporting

Inconvenienti: The free version vs the paid version shows the true difference in value and usability of the platform. OPT FOR THE PAID, IT'S WORTH IT

Kochava Platform Review

Data della recensione: 8/2/2019
Utente Verificato
Acquisition Marketing Manager
Servizi ai consumatori, 201-500 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione 
5/5
Nel complesso
4/5
Facilità d'uso
5/5
Caratteristiche e funzionalità
5/5
Assistenza clienti
5/5
Rapporto qualità-prezzo
Lo consiglieresti?
Probabilmente no Molto probabilmente

Vantaggi: Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services

Inconvenienti: It is not the easiest to navigate at first meaning it can be a while before you use the product to its full potential