Chi utilizza HubSpot Marketing Hub?

Il software di marketing all-in-one di HubSpot è ideale per le aziende in crescita che desiderano utilizzare l'inbound marketing per aumentare il traffico, convertire i lead e dimostrare il ritorno sull'investimento (Return On Investment, ROI).

Cos'è HubSpot Marketing Hub?

Il software di inbound marketing di HubSpot fornisce report self-service di business intelligence e web analytics per misurare il successo del tuo sito web e delle tue iniziative di marketing online. HubSpot consente inoltre alla tua impresa di essere trovata online, permettendoti di convertire il traffico del tuo sito web in lead e clienti e di eseguire l'ottimizzazione in base ai risultati. Richiedi oggi stesso una valutazione GRATUITA per vedere come HubSpot può aiutarti ad aumentare lead e vendite e a monitorare il successo della tua attività!

Dettagli su HubSpot Marketing Hub

HubSpot

http://www.hubspot.com/

Fondata nel 2006

Panoramica dei prezzi di HubSpot Marketing Hub

HubSpot Marketing Hub dispone di un piano gratuito e offre una versione di prova gratuita. La versione a pagamento di HubSpot Marketing Hub è disponibile a partire da 50,00 USD/mese.

Prezzo di partenza

50,00 USD/mese

Versione gratuita

Prova gratuita

Implementazione

Cloud, SaaS, Web

Formazione

Di persona

Live Online

Webinar

Documentazione

Assistenza

Orario lavorativo

Online

Caratteristiche di HubSpot Marketing Hub

Piattaforme per blog
Analisi dati
Condivisione di documenti
Gestione delle pubblicazioni
Invio di messaggi di gruppo
Moderazione di commenti
Modifica di testo RTF con WYSIWYG
Ricerca
Scrittura collaborativa
Campagne di drip marketing
Conformità CAN SPAM
Contenuti dinamici
Creazione di report/analisi
E-mail generate da eventi
E-mail ottimizzate per cellulari
Editor di posta elettronica WYSIWYG
Gestione degli elenchi
Gestione degli iscritti
Gestione dei modelli
Libreria di immagini
Pagine di destinazione/Moduli web
Risponditori automatici
Sondaggi per clienti
Test A/B
Analisi dati
Generatore di moduli
Gestione SEO
Modelli personalizzabili
Modifica in tempo reale
Reattivo
Test A/B
Trascinamento della selezione (Drag & Drop)
Analisi dati
Filtro per parole chiave
Gestione contatti
Gestione dei contenuti
Gestione di più account
Monitoraggio delle conversioni
Programmazione dei post
Pubblicazione automatizzata
Segmentazione della clientela
Acquisizione di potenziali clienti
Database contatti
Gestione delle pipeline
Importazione/Esportazione di dati
Integrazione del database dei potenziali clienti
Lead Nurturing
Lead Scoring
Segmentazione della clientela potenziale
Strumenti per la ricerca di potenziali acquirenti
Verifica/convalida dei potenziali clienti
Analisi della concorrenza
Dashboard
Gestione dei contenuti
Gestione di link
Integrazione di Google Analytics
Ispezioni
Localizzazione
Monitoraggio delle parole chiave
Monitoraggio delle posizioni
Parole chiave per cellulari
Strumenti di ricerca per parole chiave
Test A/B

Recensioni su HubSpot Marketing Hub

Stai visualizzando 5 di 4.193 recensioni

Nel complesso
4,5/5
Facilità d'uso
4,3/5
Servizio clienti
4,4/5
Caratteristiche
4,4/5
Rapporto qualità-prezzo
4,2/5
Francesco B.
imprenditore
Marketing e pubblicità, Lavoratore autonomo
Ha utilizzato il software per: Prova gratuita
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    5/5
  • Assistenza clienti
    Nessuna recensione
  • Rapporto qualità-prezzo
    Nessuna recensione
  • Consigliato
    9/10
  • Fonte della recensione 
  • Data della recensione: 18/4/2020

"Test"

Vantaggi: Il test con annesso certificato sui social e marketing

Inconvenienti: Sito poco responsive, lo avevo utilizzato per effettuare il test ma era poco responsive

  • Fonte della recensione 
  • Data della recensione: 18/4/2020
Sean D.
Marketing Manager
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    4/5
  • Assistenza clienti
    4/5
  • Rapporto qualità-prezzo
    4/5
  • Consigliato
    8/10
  • Fonte della recensione 
  • Data della recensione: 2/8/2019

"A platform with a soul— HubSpot keeps marketing human with products built on best practices"

Commenti: HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Vantaggi: HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient. What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Inconvenienti: Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products. Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

  • Fonte della recensione 
  • Data della recensione: 2/8/2019
Md masoom R.
Sr Executive Sales and Research
Assicurazioni, 501-1.000 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    4/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    4/5
  • Assistenza clienti
    4/5
  • Rapporto qualità-prezzo
    4/5
  • Consigliato
    9/10
  • Fonte della recensione 
  • Data della recensione: 11/6/2019

"Great Marketing Automation Platform."

Commenti: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Vantaggi: I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Inconvenienti: There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

  • Fonte della recensione 
  • Data della recensione: 11/6/2019
Utente Verificato
Investment Advisor
Servizi bancari, 2-10 dipendenti
Ha utilizzato il software per: 6-12 mesi
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    4/5
  • Assistenza clienti
    4/5
  • Rapporto qualità-prezzo
    4/5
  • Consigliato
    8/10
  • Fonte della recensione 
  • Data della recensione: 1/6/2020

"Great application to manage new leads from customer "

Commenti: It was great while we used to follow up with email campaign and leads. The use can be challenging if you are very sure of your business needs so I will recommend finding to HubSpot or a marking agency you trust who can help you finding exactly what kind of tools you will need to use to reach expectations and conversions

Vantaggi: We used the service in our office get leads from some of our landing and referral websites. We received a lot of leads and it was hard to follow up with just a mail chimp our a google form and we needed automation to convert them to new customers. HubSpot helped us to managed the new leads and we were able to compare our campaigns with other cases similar to us that used this service so it increased out sales by 150%.

Inconvenienti: The service is expensive and you have to make sure all your team is dedicated to the training. Its a very different approach to follow up on leads and email marketing than other services so training is very important.

  • Fonte della recensione 
  • Data della recensione: 1/6/2020
Beatriz R.
Bachelor of Education
Ha utilizzato il software per: 6-12 mesi
  • Valutazione complessiva
    3/5
  • Facilità d'uso
    2/5
  • Caratteristiche e funzionalità
    4/5
  • Assistenza clienti
    4/5
  • Rapporto qualità-prezzo
    2/5
  • Consigliato
    7/10
  • Fonte della recensione 
  • Data della recensione: 17/4/2018

"With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!"

Commenti: Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Vantaggi: With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.
It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time. But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Inconvenienti: The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Risposta del fornitore

da HubSpot il giorno 18/4/2018

Hello Beatriz!

Thank you for taking the time to write this thorough review - we really appreciate your feedback!

I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!

As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?

If you would like to continue the conversation, feel free to email me and we can keep talking!

Thank you again,
Carl

  • Fonte della recensione 
  • Data della recensione: 17/4/2018