Grin

Grin is the linchpin that scaled our influencer program to new heights.

Commenti: When it comes to influencer marketing...the team over at Grin just gets it. The fundamental workflow of the platform was thoughtfully designed and built from both the brand and influencer side. They have been extremely attentive to our program's needs and requests, but all in all, they're just all-around good people.

Aspetti positivi:

I'm often asked by fellow marketers at DTC ecomm brands "what features or capabilities I like 'most' about Grin." The short answer: there is no "one" thing. I give the same answer every time. Influencer marketing (as a whole) demands the successful balance and execution of a wide set of responsibilities - more so than any other marketing channel I've managed. You're dealing with real people. Actual human-to-human relationships and conversations that a computer can not do. You're fulfilling a considerable amount orders to individuals PRIOR to any promotion taking place. You're campaign and influencer deliverables can vary significantly so exceptional attention to detail and process implementation is a necessity. You're working in an ecosystem with multiple environments (Instagram, YouTube, Twitch, etc.) - all of which have their own respective nuances that dictate how you manage influencers, structure campaigns, ensure media compliance and ultimately drive conversions. Not to mention, all of those sparkly engagement KPIs every one desires, well those are guarded behind the very core of what influencer marketing is built on: social media networks. Getting access to these metrics can be a hassle if you're not equipped with the proper tool set or knowledge of what to look for. So, my favorite part about Grin? The other short answer: It takes everything above and packages it into one refreshingly comprehensive toolset that streamlines influencer marketing.

Aspetti negativi:

Of course, nothing is ever perfect, and neither is Grin. There have been minor usability issues I have run into throughout my time using the platform - none of which have been anywhere close to 'mission critical.' The only aspect that could use an update is the reporting visualization component. All of your high-level data is there to see, but it could use a little bit more freedom with manipulation. However, a simple 'Export' of the raw data from Grin gives you everything you'd need to see - just fire up Excel and whip up some pivot tables and graphs.

GRIN solves problems you don't even know you have!

Commenti: We are saving so much time! We're no longer spending time tracking people down in Instagram, checking through our DMs to make sure someone shared and tagged us in a Story, searching through the explore page for new faces, etc. GRIN has allowed us to go from 15 different Google Forms and spreadsheets to having everything we need in one, intuitive interface. The data that GRIN provides has helped us narrow down the profile of our more successful influencers, and the influencer search tool then allows us to find lookalikes for that profile. GRIN has essentially removed the trial and error (and the time associated with trial and error!) from our influencer marketing.

Aspetti positivi:

We have been SO impressed with GRIN. We were starting to become overwhelmed managing our influencers by hand and it was difficult to keep track of where influencers were in the pipeline and who had met their responsibilities, etc. We switched to GRIN mainly for the ability to track, sort, and tag influencers, and we have been so pleasantly surprised by how many other problems GRIN has allowed us to solve. This platform truly streamlines every part of the influencer management process. I think our favorite feature is the reporting view which you can separate by campaign-- so much data!

Aspetti negativi:

There's not much that's missing in this platform! My only request is that the filter feature needs an option for "both/and," i.e. I want to be able to filter by a certain campaign AND a tag. Right now, if I input both fields into the Filter tool, the system shows me everyone in the campaign and also everyone with that tag. I'd like to be able to isolate from my list using two different filters at the same time so that I only see influencers who meet both criteria.

Great Concept, Needs Further Development

Commenti: My overall experience with Grin is that it’s a great concept, but the software itself has not been developed enough. With some more development, I think it really has potential to help a lot of companies manager their influencer relations. But right now, there are too many errors and glitches.

Aspetti positivi:

I love the look of this software. It’s very clean and minimalist. It also tracks how an influencer performs, which is essential for my business. It helps us see very quickly who is bringing in the most traffic and sales for us.

Aspetti negativi:

I did not like the fact that there are so many glitches in the software. There are a ton of underdeveloped aspects that result in errors that only customer support can resolve. On top of that, customer support is very unresponsive and unhelpful. They have not resolved one of the main issues we have had with influencers connecting social platforms for over a year now.

Grin for the win!

Commenti: Sourcing of creators to drive brand awareness and campaigns

Aspetti positivi:

Creator search is great, easy to sort / filter the audience of the creator you want.

Aspetti negativi:

at times pulling the creator report is a challenge, despite altering talent handle being modified

Best Influencer Management Software available!

Commenti: GRIN has allowed our company to develop its Influencer Marketing community with incredible ease!

Aspetti positivi:

Casting, Outreach, and Proposal execution within campaign management is extremely simplified, making it easy to scale campaign sizes as the company has continued to grow its influencer community

Aspetti negativi:

Some glitches with Instagram integration tool when used in excess

Great for Expanding your Reach!

Commenti: Overall, Grin has been a gamechanger for our team and we are excited to watch it grow our reach on social media even more over the next few months.

Aspetti positivi:

This platform has been transformative in the way we are able to prospect, connect with, and onboard influencers around the world. It was easy to integrate and the support staff is incredible. As a very small business, we have been able to reach influencers we otherwise would not have been able to reach.

Aspetti negativi:

We really don't have any complaints. Anytime something seems to come up, their support staff takes care of the issue right away. We would say its a bit expensive for a small business like ourselves, but we see the value and make it work anyways.

Great platform to grow your influencer base!

Commenti: We are upscaling our influencer efforts, brand awareness around new products and collecting content for all marketing usage.

Aspetti positivi:

The platform takes a little bit to get comfortable with and onboarded to, but after that the capabilities are amazing. They have some really cool search tools that have helped our strategy tremendously. I also love that they can integrate with Shopify for influencer orders.

Aspetti negativi:

I feel that the user interface for messaging influencers on our side of things could be a little bit more user friendly. Instead of an email setup, I would love to see chat bubbles.

GRIN Review

Commenti: Pleasure to work with and ask questions. Super transparent, which is great as we look forward to a long-term relationship with GRIN.

Aspetti positivi:

The customer support is amazing. They make an effort to accommodate feature requests and they give as much visibility into their roadmap as they can. Ask GRIN for a demo and see if it works for your company/program. They are constantly trying to improve the platform and it's made to fit program needs- whether that's for micro or for macro influencers.

Aspetti negativi:

Not entirely a con- but they do have a little bit of work to do when it comes to some of the things that streamline data exports as we have a number of team members that access GRIN daily.

Trying to scale your program? This is the software for you!

Commenti: My overall experience has been phenomenal. Beyond the capabilities of the software, the team has been great. They are very receptive to suggestions or features you want and have a relatively low turn around time for new features.

Aspetti positivi:

Through GRIN's automated features and management software I was able to save time, make educated decisions and scale my program. Previously I was capped at 200 influencers and since using GRIN I have been able to push beyond that threshold.

Aspetti negativi:

The reporting features of GRIN have room for improvement. The way they calculate some metrics I do not necessarily agree with. Also, I wished there were more customization features when it came to their report builder. However, I am working with their team to improve these features.

Managing influencers is easy with Grin!

Aspetti positivi:

Grin makes managing multiple campaigns and numerous brand ambassadors easy. Between the content library and analytics, I feel good knowing everything is in one place!

Aspetti negativi:

Often times we work with multiple levels of influencers from micro to macro or celebrities. Sometimes the influencers want separate terms from the campaign and we are not able to create terms per influencers at this time.

The ONLY Creator Management Platform You Need

Commenti: GRIN has taken me from spreadsheets and hours of data pulling to being able to really interact with the community and focus my time and energy where it really matters. I love how quick they are to respond to support messages when I need an extra hand, my CSM's bi-weekly or monthly meetings with me, and my ability to be worry free when it comes to everything pulling into GRIN so I don't have to manually track it.

Aspetti positivi:

I love the do it all ability to have everything I could possibly want in one platform. My goal for my program is to always ensure a seamless process for my creators and GRIN does just that. Allowing me to dedicate optimal time to building relationships with my creators.

Aspetti negativi:

The only thing I wish GRIN had was a more mobile friendly option. I'm sure they'll be working on it soon! Being on a flexible schedule it would be great to have the option to view my campaigns from anywhere on my phone.

GRIN - Overall Experience - Highly Recommend

Commenti: Overall experience - Highly recommend, cannot emphasize that enough! Problems - I am solving with this product include: keeping a record of all influencers, knowing what steps they are at in the campaign, keeping track of who is posting/who isn’t, which posts/stories are getting the most engagements, communication between influencers with us via email/alerts, staying organized using [tags, statuses, etc]. Benefits - I have realized: how essential it is to keep everything organized as the campaigns/programs grow even with multiple brands within GRIN. Being able to keep the brands separated, influencer groups separated, etc. is was very essential to helping me and the team find specific influencers for each campaign, which posts are performing the best, and reporting the data to managers and leadership.

Aspetti positivi:

One of the top qualities I really like about GRIN is how quick it is to learn. Starting off with little to no experience with influencer marketing platforms - I can definitely say within a couple weeks to a month I was able to feel very comfortable and confident when showing others/new team members on a walk through of how the system is used. Another quality which I really like how it allows both me and the team to keep over hundreds of influencers [even thousands] organized and in one platform for all posts, forms of communication [via email], and saves data from current to past partnerships/collaborations. In addition, being able to communicate with all influencers at once via email/alerts and respond to these influencers within GRIN is very helpful in keeping everything in one place.

Aspetti negativi:

There really isn’t anything to dislike about GRIN. I think the only issue was sometimes there were some Instagram connection issues (but that is typically an issue with Instagram itself) or even maybe post here or there wouldn’t get picked up by the system, but GRIN has a really great customer service/team to help with any issues, using this system with different companies, I had great help from both teams that assist with their respective companies. They are always checking in, making time to jump on call, and answer any questions I have as well as looking to keep improving the already great system.

When you onboard with GRIN you'll wish you started sooner!

Commenti: It's a 10 for me! GRIN employees are the most wonderful people and their love for their jobs carries over into the software and truly continues to wow me. I have yet to have anything less than a top tier experience with GRIN from the sales team to, our CSM (shoutout to Katie), and literally anyone and everyone that works with them.

Aspetti positivi:

GRIN is the gold standard of influencer marketing software. They are the front runners in innovation as well as amazing support both from an engineering side and customer success side. GRIN takes so much of the mess of influencer marketing and cleans it up into one beautiful and effortless software.

Aspetti negativi:

The ONLY drawback to GRIN is that there are specific plug ins that you have to upgrade to add on (this is so normal with any software though).

Can't imagine influencer marketing without GRIN!

Commenti: Being a part of a small 8-person team, I manage our influencer marketing single handedly. I'm not sure I could do it all without GRIN — or else we would simply not be able to grow. Keeping track of hundreds of partnerships & email threads is almost impossible. With GRIN, each person I work with has their own profile, where I can see our past conversations, what campaigns they're involved in, what products I've sent, what tags or notes I gave them, and any addresses or custom properties I had filled in. I can quickly remember where I left off in a conversation, or what stage they're at in the partnership process. Without this, I would be incredibly overwhelmed. Things like email templates help to make my communication with hundreds of people more efficent for time management. GRIN gives me way more hands and allows one person to manage business with hundreds of people. I also LOVE my GRIN agent [SENSITIVE CONTENT HIDDEN]. She is always available to answer my questions via email or meet up for a video chat. Whenever I am confused or need advise on how to grow, she gives great direction, and always passes along my suggestions to the GRIN team for new product updates.

Aspetti positivi:

There are so many great tools in GRIN, but one of my favorites is the ability to prepare campaigns that I can quickly send to new influencers to get the ball rolling for a partnership. I am able to set up all the rules and expectations for everyone in one place ahead of time, and keep track of who I've sent what to. On top of that, I'm able to prepare email templates to send in bulk, so I don't have to type out individual emails to each and every influencer.

Aspetti negativi:

One area I expected more out of was the influener search & filters. Maybe it's just our niche or picky expectations, but our expensive baby sleepwear brand is always looking for natural, organic seeking mamas, with beautiful babies and profiles to test out and promote our products. We have not found much success in using the filters in GRIN to find these specific influencers. However, I do enjoy being able to send a GRIN landing page to pretty much anyone I find to add them into the database. We work around it, and GRIN's product development team is always taking suggestions for new updates. Hoping it will only get better with time.

GRIN is an absolute LIFE SAVER- My time has freed up significantly!

Commenti: The biggest issue we solved right off the bat is having the rights to the content our ambassador team cultivated for us. Using the Influencer Content section in the software makes it easy for me to download content needed to run ads, post on our social media channels, and update our lifestyle photos for the website! We are also looking to branch out to our international customers and being able to easily search for profiles that meet our requirements is incredibly fun and easy! I also can't say enough about the attention to detail of their support team! I was assigned [SENSITIVE CONTENT HIDDEN] and I felt like she was able to set me up for success! Really took to the time to problem solve with me, show me the ropes, and has been such a pleasure to work with.

Aspetti positivi:

I spent too much time in the past organizing my team of ambassadors using a google sheet. Sending each profile a DM, SMS, or email on the upcoming launch and new products coming their way. Communication was all over the place and not on one platform. Hours spent building orders for shopify are now a BREEZE since the ambassador does the work and picks exactly what they want. Even their personal information is up to date- no more packages going to an old address! I love that I have only skimmed the surface of what this software can do and there are still SO many features I haven't utilized. Knowing I have the support of this software I can grow our influencer marketing with the satisfaction it will be done with ease and a killer support staff just an email away!

Aspetti negativi:

Really wish there was a feature to better instruct my ambassadors on how to connect to the software. A step by step video going over what they can expect and how to problem solve if they run into an issue. I feel like this is something they are currently are working on and I can't wait to utilize this resource!

Love GRIN for ease of use // One stop shop

Commenti: My overall experience is extremely positive. They have the best customer support team who helps me every step of the way

Aspetti positivi:

Love the shopify integration. i also love all the data and reporting. It is very easy to find and contact new influencers using grin! I think that the program is super turn key. It allows for growth and the CRM management is amazing! I love the ability to do a "lookalike" feature and mimic an influencer to find hundreds more. GRIN has made my influencer management truly amazing. I am able to scale quickly as well as make sure that we are collecting data along the way.

Aspetti negativi:

Everything is super user friendly. I sometimes wish there were more data points in other platforms outside of Instagram! Appreciate that they work with their customers to ensure success.

GRIN offers everything you need for influencer marketing management!

Commenti: I've loved my experience with using the GRIN platform. As someone who handles influencer marketing exclusively for their team, it can be a lot to manage. But GRIN makes it super easy and simple to handle. GRIN has something for every step of the way, from influencer search functions to campaign management, email templates and much more. My favorite thing about GRIN is the ability to organize specific influencer campaigns and pull in analytics automatically on how influencer content performs (no more saving screenshots or spreadsheets on my computer). My rep is also extremely helpful, as are the tech troubleshooters who help me very quickly when I run into issues.

Aspetti positivi:

I love that with GRIN I'm able to track the success of our influencer partnerships all in one place. Because the data can be pulled in automatically from influencers' social posts, it saves me so much time and energy by being able to look at the data in real-time. Another huge benefit has been the search function. Previously, I would have to look up influencers on Instagram manually, review their posts, and do a lot of predicting of engagement. But GRIN takes out the guess-work and manual labor by scanning the influencers' page and showing you all the information you need to know (followers, average likes, engagement rates, even email addresses!). Both of these aspects have been huge in solving my dilemma of being a one-person team managing multiple partnerships.

Aspetti negativi:

I don't really dislike much about the GRIN platform. My biggest issue has been learning how to get influencers' Instagram accounts connected and authorized. There was some troubleshooting that had to happen for me to learn the best way to set up my campaign pages, but the team at GRIN is always super helpful and willing to work with you to make improvements/solve tech issues.

Grin makes influencer marketing manageable

Aspetti positivi:

Influencer marketing is so manual. Grin helps take the lift off of you and allows you to automate

Aspetti negativi:

A bit expensive for the capabilities. I wish I could see more of influencer's stats through the platform

"Love Grin!"

Commenti: [SENSITIVE CONTENT], our CX manager is incredible. She's responsive, helpful and makes Grin super intuitive and valuable for our team.

Aspetti positivi:

Grin is the most comprehensive influencer platform we've tried. It's powerful, saves hours of vetting and is a true one-stop CRM for influencer campaign management.

Aspetti negativi:

There's nothing we dislike about GRIN. If we had to pick something, it would be that there are some features we're still waiting on but I know they're in development and are almost ready!

Grin Overview

Aspetti positivi:

It's easy for my influencers to sign up!

Aspetti negativi:

The discovery and reporting. I was able to demo creator IQ and their reporting is amazing in the design view. I can see all analytics on best performing posts, influencers and it rolls up monthly reporting. They also do white listing included in the pricing.

GRIN has exponentially scaled our program

Commenti: We have been able to develop uniform partnerships and mass management of influencer relationships, while maintaining personal communication with our partners. We have greatly reduced the amount of time that placing influencer orders used to take thanks to Grin’s integration with Shopify.

Aspetti positivi:

Being able to house and organize all of our influencers in one place has streamlined our process and enabled us to more than double the amount of people we work with each month. I like that GRIN is very much what you make of it. We have also found GRIN helpful in managing our incoming content which we then repurpose across channels. Increasing our # of partnerships and having greater access to the content has earned us increased revenue on our website where we distribute this content.

Aspetti negativi:

We sometimes struggle with organizing our campaigns and reporting uncertainties however the Grin Support team is one of the most responsive, knowledgeable and friendly I have ever worked with. You can tell they are excited to hear about opportunities to change, and they regularly take our feedback into account.

The influencer marketer's best friend

Aspetti positivi:

For management of our influencer program, GRIN is our CRM tool of choice. We can strategize and create campaigns in the tool, save influencers with individual profiles, and send communication to them that is both customized and mass. The customer service and account teams are also very accessible and there to assist in backend support.

Aspetti negativi:

Reporting could be more niche and specific, without having to purchase a custom report builder add-on. Influencers have a landing page for themselves, but they can only see individual conversions. Having a better user experience for them to see which products people are purchasing, an overall look at their sales by code, etc. would help them feel clued in – and help us make better decisions.

Great Organization

Aspetti positivi:

I love how easy it is for me to view my creators, organize them by tags, and to be able to easily import new creators with their social media chrome extension. Additionally, being able to pay my creators through GRIN makes it very easy to make payments on time. I love that GRIN is continuously updating the services they offer.

Aspetti negativi:

I'm not really a fan of using their creator search. Although some creators will have great stats, when it comes to performance, they don't perform that well.

GRIN is an essential resource for planning and executing influencer campaigns!

Commenti: My team's experience with GRIN has been great! The GRIN support team and engineers are SO helpful and work so quickly to resolve any and every issue we mention! I am very satisfied with the service and attention we have received! Kudos to everyone at GRIN, especially [SENSITIVE CONTENT HIDDEN], who has made our experience so amazing!

Aspetti positivi:

GRIN helps my team plan and execute monthly microinfluencer campaigns with ease, reduction in work time, and on a timely basis! Anyone from the team who logs in can see what stage of the campaign each influencer is in, in real time. Also because the inbox is shared, email communications are available for all teammates, so even if someone is out of office, another associate can cover for them.

Aspetti negativi:

Every feature is great! The one thing I'd improve is the email feature. It has a delay, and it would be helpful to be able to organize/store the emails as we do with Outlook.

Best one-stop-shop for Creator Marketing

Aspetti positivi:

I love the different integrations that GRIN offers, from Shopify to Lumanu it makes it extremely simple to run creator campaigns.

Aspetti negativi:

Sometimes, it's difficult to find the nano or micro YouTube creators to onboard into the platform.