Google Analytics

Google Analytics

da Google

Chi utilizza Google Analytics?

Piattaforma di analisi basata sul cloud che permette alle aziende di tutte le dimensioni di tenere traccia dei comportamenti degli utenti e delle interazioni dei clienti con siti web e le applicazioni, di accedere e condividere informazioni di marketing e molto altro.

Cos'è Google Analytics?

Piattaforma di analisi che permette alle aziende di tutte le dimensioni di tenere traccia del comportamento degli utenti, acquisire informazioni di marketing e altro ancora.

Dettagli su Google Analytics

Google

http://www.google.com

Panoramica dei prezzi di Google Analytics

Google Analytics dispone di un piano gratuito e non offre una versione di prova gratuita. Qui sotto maggiori informazioni sui prezzi di Google Analytics.

Versione gratuita

Prova gratuita

No

Implementazione

Cloud, SaaS, Web

Dispositivi mobili - Android nativo

Formazione

Documentazione

Assistenza

Online

Caratteristiche di Google Analytics

Tool di web analytics
Gestione della campagna
Gestione di siti multipli
Monitoraggio dell'interazione dell'utente
Monitoraggio delle conversioni
Monitoraggio delle fonti delle referenze
Monitoraggio delle parole chiave
Monitoraggio delle ricerche sul sito
Rilevamento del tempo passato sul sito
Tracciabilità delle pagine consultate
Tracciamento degli obiettivi

Recensioni su Google Analytics

Stai visualizzando 5 di 4.266 recensioni

Nel complesso
4.7/5
Facilità d'uso
4.1/5
Servizio clienti
4.2/5
Caratteristiche
4.6/5
Rapporto qualità-prezzo
4.7/5
Esra K.
Research and Development Director
Servizi e tecnologie dell'informazione, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    4/5
  • Caratteristiche e funzionalità
    5/5
  • Assistenza clienti
    5/5
  • Rapporto qualità-prezzo
    4/5
  • Consigliato
    9/10
  • Fonte della recensione 
  • Data della recensione: 24/4/2019

"Best tool to analyze your website!"

Commenti: Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.

Vantaggi: I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below information: How often is your website visited?
Where is the location of your users?
Which pages are receiving more clicks?
On what page do users spend more time?
What is the average time a user spends on your website?
What are the actions that user takes on your website?
Is the user entering your website by using a mobile phone or a desktop computer?
Time is very important for your website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.

Inconvenienti: It takes time to get used to the integration. Documentation is good but still, it should get better.

  • Fonte della recensione 
  • Data della recensione: 24/4/2019
Craig S.
Small Business Owner
Moda e articoli di abbigliamento, 2-10 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    4/5
  • Facilità d'uso
    4/5
  • Caratteristiche e funzionalità
    4/5
  • Assistenza clienti
    3/5
  • Rapporto qualità-prezzo
    Nessuna recensione
  • Consigliato
    8/10
  • Fonte della recensione 
  • Data della recensione: 16/3/2020

"Easy to use Analytics tool for Newbies"

Commenti: Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.

Vantaggi: I implemented Google Analytics tracking on my e-commerce website. So, I could track where traffic is coming from, on what products it is converting and who are my customers. My favorite feature of Google Analytics is Shopping Behavior because it showed me the complete funnel of sessions of customers who engaged with product banners, how many of those customers ended up going to product detail pages, who from those added items to their shopping cart and finally how many bought the products. When I analyzed this funnel, I was able to determine the list of customers I could re-target so they bought more.

Inconvenienti: Implementing enhanced e-commerce tracking to correlate customer traffic and engagement with product performance was the most challenging part of Google Analytics implementation. Because I didn't have coding background and I never hired a professional developer. I tried to self serve by reading support documentation on Google's developer portal. Although that portal is pretty comprehensive with examples of code snippets, I didn't feel confident about customizing the code to fulfill my analytics needs. The concept of custom dimensions and custom metrics, scope and how to send data was complex.

  • Fonte della recensione 
  • Data della recensione: 16/3/2020
Umair B.
Manager
Servizi e tecnologie dell'informazione, Lavoratore autonomo
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    5/5
  • Assistenza clienti
    5/5
  • Rapporto qualità-prezzo
    5/5
  • Consigliato
    10/10
  • Fonte della recensione 
  • Data della recensione: 7/2/2020

"The awesome tool to Track your Website Traffic"

Commenti: I am using Google Analytics for my personal Websites. According to my experience Google Analytics is the best and professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using and how they can find my website pages. I can easily check on which search page my website is appearing. I have added sitemap of my websites in the Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product in my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post or product appears in the Search engine within two to five minutes. Sometimes I also remove pages from my website just because of any reason, then I also remove the page from my Google Analytics account, so the 404 error doesn't appear in my Account. So overall my experience with Google Analytics is really incredible and fabulous. Because the Search engine optimization of my websites has been improved and I can include or publish the data in my website according to the users requirements.

Vantaggi: The traffic analyze tools are really awesome of Google Analytics. I can easily track the visitors of my website. If you are using E-commerce website then you can also include or add the products according to the users queries and keywords. We can add the Sitemap of our website in the Google Analytics, so the pages can appear in the Search Engine very fast. We can add or remove pages from the Search Engine. The process is really simple, just add your website in the Google Analytics account and start tracking the visitors of your Websites.

Inconvenienti: According to my professional and personal experience, everything and every tool of Google Analytics is awesome. Even Google have changed the interface of Google Analytics. There is a new interface, so if you are an old user, you will have to learn few things in the new interface. But these new things are also really awesome.

  • Fonte della recensione 
  • Data della recensione: 7/2/2020
Jamie P.
Executive Assistant
Marketing e pubblicità, 13-50 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    3/5
  • Facilità d'uso
    1/5
  • Caratteristiche e funzionalità
    3/5
  • Assistenza clienti
    2/5
  • Rapporto qualità-prezzo
    3/5
  • Consigliato
    3/10
  • Fonte della recensione 
  • Data della recensione: 18/2/2020

"Maybe I'm Stupid"

Commenti: With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Vantaggi: If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Inconvenienti: While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

  • Fonte della recensione 
  • Data della recensione: 18/2/2020
Chamath N.
Chief Technology Officer
Software informatici, 2-10 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    5/5
  • Assistenza clienti
    5/5
  • Rapporto qualità-prezzo
    5/5
  • Consigliato
    10/10
  • Fonte della recensione 
  • Data della recensione: 30/12/2019

"Web analytics of international class"

Commenti: Overall, Google Analytics is the best web analytics tool when compared to other tools available in the market. It gives us more valuable data and the user interfaces of GA are very user-friendly. Even I can make customized dashboards according to my needs. So I would like to recommend GA for anyone who is looking for a web analytics tool.

Vantaggi: As a whole, people have many positive demonstrations with Google analytics. We especially
like this since we can download our PDFs from our traffic reports and to our web pages. So, you
can print out a hard copy. It helps you to recreate a hard and stable copy of the numbers and
the demographic data and details of the customers. Your Google Analytics gives you the
necessary data regarding yourself for your business clients and customers. The ones who need
to know you and the ones who do not know you.
It secures your position among customers and your respect in the meantime. We were working
with SEO for several years. And our keywords have improved and started to be more catered to
the proper demographics. All these are based on Google Analytics and its report.
Now we will discuss the pros and cons of using Google analytics. You need to know these to
make an optimum use from it.
Many people love the google analytics platform. It is because it is thoroughly detailed. And the
most broken traffic tools and this also shows you things with specific details like information
including the number of people using your web page and the time they spend on your web
page. Even the pages they load are given in detail.
All these support you to be in touch with the potential customers according to their
demographic range and ways of doing some trigging and catering. Statics and the proved from
are examples.

Inconvenienti: The cons of this are something hard to say. This is the second most loved Google product after
Gmail. It is extremely tough to take a rep call or an actual call from the phone to get technical
help through Google Analytics.

  • Fonte della recensione 
  • Data della recensione: 30/12/2019