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Cos'è HypeAuditor?

HypeAuditor consente a marchi e agenzie di gestire precise campagne di marketing per influencer su Instagram, TikTok, YouTube, Twitter e Twitch, dal reclutamento degli influencer e la revisione dei contenuti alla gestione di pagamenti, budget e seeding di prodotti. I negozi di e-commerce presenti su Shopify, Magento e WooCommerce possono integrarsi con HypeAuditor, creare link di affiliazione e distribuire codici promozionali. Basato su dati affidabili e intelligenza artificiale, HypeAuditor è una piattaforma di influencer marketing multifunzione.

Chi utilizza HypeAuditor?

HypeAuditor è un'azienda SaaS che offre soluzioni complesse a brand, agenzie e piattaforme che lavorano con gli influencer.

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Recensioni su HypeAuditor

Punteggio medio

Nel complesso
4,8
Facilità d'uso
4,9
Servizio clienti
4,8
Caratteristiche
4,7
Rapporto qualità-prezzo
4,5

Recensioni per dimensioni dell'azienda (numero di dipendenti)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Trova recensioni per valutazione

5
86%
4
11%
1
3%
Alberto
Alberto
Head of Marketing (Danimarca)
Utente LinkedIn Verificato
Servizi e tecnologie dell'informazione, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Great Influencer Discovery

5,0 mese scorso Nuova

Commenti: HypeAuditor helps me and my team in every part of our influencer marketing.

Aspetti positivi:

The Discovery feature is very helpful when we are searching for new influencers in specific topics or regions we don’t know much about. It’s also useful to see which influencers are working with our competition.

Aspetti negativi:

Sometimes, the engagement rate (ER) is different from other platforms. For example, when we send our influencer list to clients, they check on their platform and say the ER doesn't match for the same profile. But I think this happens with all platforms in the same way.

Ralph
Ralph
Digital Marketer (Nigeria)
Utente LinkedIn Verificato
Marketing e pubblicità, 2-10 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Hype Auditor Helps You Filter out the Noise so You Choose the Best Influencers for Your Campaigns

5,0 3 anni fa

Commenti: Overall, HypeAuditor is absolutely a wonderful tool, although it may appear overwhelming at times.

Aspetti positivi:

Merely looking at the number of followers an influencer has on a social media platform can be misleading because that doesn't guarantee you a good ROI. There are many influencers with massive followings but little to no engagement rate. That is where a tool like HypeAuditor is very useful because it helps you filter out the noise. At first, HypeAuditor only worked for Instagram, but right now it works for Twitter, YouTube, TikTok, and Twitch. These are nice additions because you can measure all of these key metrics in one place. It even makes it possible to measure the performance of a single influencer across various channels. An influencer whose content isn't being engaged with on Instagram may be doing exceptionally well on YouTube, so it's a good development. Even though the interface of HypeAuditor might seem overwhelming at first, it's rather easy to use once you get used to it. I wouldn't say it has a learning curve, but someone else might think otherwise. Now, HypeAuditor has a new feature called campaign management, which is quite helpful to marketers and consultants who are managing campaigns on behalf of clients. Even if you aren't managing campaigns for clients, it's still a very useful feature. It's a nice addition. Also, there is this feature called account tracking that lets you track and monitor your account, which is cool if you want to make use of it. Although, you have to verify your ownership of your Instagram account first.

Aspetti negativi:

The only thing I can say HypeAuditor should improve on is the interface. The interface is nice, no doubt, but it can look overwhelming at times. The texts on the pages can seem like a lot to take in at once, especially in the market analysis section. I think they can make use of more cards as they have in the "overview" for the rest of the submenu items instead of presenting the textual analysis at once. Cards look neater in my opinion.

Utente Verificato
Utente LinkedIn Verificato
Software informatici, 2-10 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

HypeAuditor makes it much easier to find and contact influencers

5,0 mese scorso Nuova

Commenti: Overall, the experience of using the tool is good. It helps save a lot of time and allows you to store communication with influencers in one place, which is convenient if there are several people in the team involved in influencer marketing.

Aspetti positivi:

HypeAuditor has a large database of Instagram influencers. Filtering is simple and clear. You don’t have to be an influencer marketing specialist to use the tool.

Aspetti negativi:

Not all influencers have email addresses, so you have to create a separate list of accounts without addresses and contact them via private messages on Instagram. But this is more a given than a limitation of the tool.

Utente Verificato
Utente LinkedIn Verificato
Intrattenimento, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Stay away from this service.

1,0 4 anni fa

Commenti: The problem is that I applied for one month and for the second month I got charged even though there was a sign "no credits".
I have sent more than 12 emails asking for a refund or for an extension of the service, but no reply.
Probably the most unprofessional company I have ever met during my 25 years on web.

Aspetti positivi:

Their service, if it's available (even if you have paid).

Aspetti negativi:

They increased their prices, making it only a monthly subscription service with high prices (300 dollars per month!), but let's say this is not a problem in an open economy.

Risposta di Stonecast Financial

4 anni fa

Thank you for taking the time and share a review about your experience with our product. We are disheartened to hear this and would like to take the opportunity to speak with you further and discuss your experience in depth. Please contact our customer success team at [email protected]. We look forward to hearing from you.

Maxim
Director (Cipro)
Software informatici, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

HypeAuditor supports all our influencer marketing activities

5,0 9 mesi fa

Commenti: HypeAuditor helps us with all our influencer marketing activities. With the help of HypeAuditor, we quickly find influencers, contact them and track the effectiveness of our collaborations. This saves us a lot of time.

Aspetti positivi:

What I like most about HypeAuditor is its ease of use, friendly design, and quality data. Using the platform, we can make decisions on creator cooperation based on data. The support service is also excellent and promptly answers any questions.

Aspetti negativi:

All is good except we need more TikTok accounts in categories that we are mostly interested in: Kid care, Pregnancy, and Kid education. I am aware that HypeAuditor is working now for expanding it's TikTok Database.

Irina
СЕО (Cipro)
Videogiochi, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

HypeAuditor is key to our strategy

5,0 9 mesi fa

Commenti: Experience is good.
Its top feature is being able to search and find influencers easily. We can pick the best ones for our games and improve our campaigns with solid data. Also, it's great that our whole team can see all the influencer chats in one place.

Aspetti positivi:

We use influencer marketing to grow our global community of mobile gamers, and HypeAuditor is key to our strategy. The platform covers it all, from finding influencers to tracking campaigns and handling payments, making our work smooth. The development team is really open to our suggestions

Aspetti negativi:

I wish it were simpler to use on mobile or that there was an app for making quick campaign changes on the move.

Erman
Erman
Digital Drictor (Turchia)
Utente LinkedIn Verificato
Marketing e pubblicità, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Best tool of ınf. marketing

5,0 3 anni fa

Aspetti positivi:

I've known about the Tool for a long time and used it for free, even then it was useful. the last place I worked was invested and got the Hype Auditor pro license, and now I can do a lot of detailed influencer research, we make it more convenient for me to choose the right brand and influencer collaborations that we work with.

Aspetti negativi:

the only minus about this tool is that we use it at a high price due to the exchange rate due to our country, in fact, its price is affordable in normal conditions, but it remains a little high for our country, of course

Daniil
Daniil
Creative Lead (Serbia)
Utente LinkedIn Verificato
Marketing e pubblicità, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Friendly influencer marketing tool

5,0 2 mesi fa Nuova

Commenti: HypeAuditor is an integral part of our influencer marketing workflow, assisting us in finding and vetting influencers efficiently.

Aspetti positivi:

HypeAuditor is user-friendly and intuitive. The support team is responsive and fantastic. It has been invaluable in helping us find influencers on Instagram and TikTok.

Aspetti negativi:

One limitation is that we cannot create separate agreements or briefs for individual influencers within the same campaign. Occasionally, we need this feature, and its absence adds extra work.

Alexander
CEO (Cipro)
Raccolta di fondi, 2-10 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Easy to use and has all the necessary features.

5,0 10 mesi fa

Commenti: HypeAuditor helped us launch our influencer marketing campaign from scratch. Thanks to the platform, we found influencers interested in our project, connected with them, and have already achieved our first collaborations.

Aspetti positivi:

We've used HypeAuditor for several months and it works well for keeping our influencer marketing campaigns organized. It's easy to use and has all the necessary features. The customer support team has been very helpful. Whenever we have questions support team are quick to assist us.

Aspetti negativi:

Haven't found anything to dislike. It's user-friendly and very helpful to us.

Neal
Neal
President (USA)
Utente LinkedIn Verificato
Marketing e pubblicità, 2-10 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

HypeAuditor is a great tool for influencer discovery

5,0 4 anni fa

Aspetti positivi:

HypeAuditor started out as a tool that provided fake follower audits on Instagram profiles, but now they have evolved into a full-fledged influencer discovery tool. I love the basis of their technology and the ease of searching for relevant influencers for the brands that I work with.

Aspetti negativi:

Wish I could do influencer discovery search across more social networks, podcasts, and blogs!

Dmitry
COO (Armenia)
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

The best way to enhance your campaigns with influencers

5,0 2 anni fa

Commenti: Generally, the biggest problem with doing influencer marketing at scale is operational complexity - researching and selecting large number of influencers while maintaining relevancy and quality, and then working with each of them individually to get the desired results at a reasonable pace. HypeAuditor is a complete solution that allows us to reduce this complexity by handling everything in one place - finding the right influencers, reaching out to them, processing the contracts, approving cAontent et cetera. This saves a lot of time and simplifies the process for our influencer marketing managers, allowing them to focus more on the message and making sure the campaigns connect with the users, instead of being bogged down by the operations.

Aspetti positivi:

HypeAuditor helps us work with a large number of influencers and do influencer marketing at scale. After the development of their internal CRM, we were able to stop switching between google sheets and HypeAuditor all the time and significantly reduce time spent on marketing operations. Data is more accurate than in other sources, so the results of our influencer campaigns are more predictable.

Aspetti negativi:

Minor issues happen from time to time, but are solved quickly.

Ethan
Director of Brand (USA)
Moda e articoli di abbigliamento, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Simply the best influencer analytics/audit suite.

5,0 4 anni fa

Commenti: It's been the best analytics and influencer auditor tool I've ever used. This is their bread and butter.

Aspetti positivi:

- The most accurate reporting I've found across any tool. - Constantly evolving with new features and data points added all the time. - Displays the data in actionable and digestable formats. - Provides "helper" tips and commentary to further explain what the metrics mean and how they tie into the overall Influencer's "score". - By far the best visual user interface. - New TikTok integration

Aspetti negativi:

Dislike having to use multiple credits for various networks for the same influencer.

Risposta di Stonecast Financial

4 anni fa

Hi Ethan, we are happy to hear you enjoy HypeAuditor! As our longtime user, you know the functionality from A to Z, so it's a double pleasure to see your kind feedback. :) By the way, we are always open to consider new feature ideas, so if you have any wishes/feature requests, do not hesitate to share with us! Tanya A., Customer Success Manager at HypeAuditor

Utente Verificato
Utente LinkedIn Verificato
Marketing e pubblicità, 201-500 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Great tool to find the relevant influencers to expand your marketing

5,0 2 anni fa

Commenti: HypeAuditor helps gather an additional audience through influencer marketing campaigns. This channel is cost-efficient, meaningful, provides social proof and engaged followers. We enjoy the seamless way of search, terms negotiation, and campaign operations.

Aspetti positivi:

Easy to find the top influencers for your product or offer, plan and manage your campaigns. There are a lot of metrics to choose the best channels and analyze the performance.

Aspetti negativi:

Nothing at this point - everything meets our expectations.

Inna
CMO (Cipro)
Salute, benessere e fitness, 11-50 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

HypeAuditor is a perfect tool for initial analysis in influencer marketing

5,0 2 anni fa

Aspetti positivi:

HypeAuditor is a great tool to search for, analyze the potential, and manage influencers. With its help it got much easier for us to run our influencer marketing activities. Importantly we observe a steady ROI increase of our ad integrations within Instagram, Youtube and TikTok. This is a foreseeable outcome of a better bloggers and ambassadors search and management.

Aspetti negativi:

No cons yet found, HypeAuditor is a great tool

Sarah
CEO (USA)
Moda e articoli di abbigliamento, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Amazing App that you cannot afford NOT to have if you work with influencer marketing

5,0 4 anni fa

Aspetti positivi:

Invaluable in todays world of influencer marketing

Aspetti negativi:

I would like to see an engagement number on YouTube

Risposta di Stonecast Financial

4 anni fa

Hi Sarah, thanks a lot for your kind words! We are glad to know HypeAuditor helps you achieve your goals. :) By the way, engagement metrics are available in our YouTube reports. For instance, Avg. engagement per video metric which reflects the median number of likes, dislikes, and comments per video in a given period. You can also check Avg. video views, Comments Rate and Reactions Rate (likes and dislikes) separately. Let us know if you need any help to figure this out! Tanya A., Customer Success Manager at HypeAuditor

Sergey
Senior Director of Product Marketing (Israele)
Videogiochi, 1.001-5.000 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Must have for any marketing related team

5,0 2 anni fa

Aspetti positivi:

At the operational level, of course we use search engine, IRM, basic analytics to filter the best options among influencers, automatic tracking of campaigns, KPI’s direct check, and reporting functions for every stage.

Aspetti negativi:

We have an exceptional experience working with the HypeAuditor team.

Mike
CEO (USA)
Servizi e tecnologie dell'informazione, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Great platform for researching the creator economy market

5,0 10 mesi fa

Commenti: We used HypeAuditor for market research and to figure out the audience sizes for our influencer products in different locations and sectors. We got the data we needed to make strategic decisions on our product development.

Aspetti positivi:

I value most the large influencer database that's easily filtered by various criteria. We also got valuable market analysis tools, and the ability to create custom reports. HypeAuditor is great for researching the creator economy.

Aspetti negativi:

There's nothing I dislike about this platform.

Andrey
Andrey
Head of Marketing (Danimarca)
Utente LinkedIn Verificato
Intrattenimento, 11-50 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

HypeAuditor offers useful insights and guidance on working with influencers

5,0 2 anni fa

Commenti: Influencers and ambassadors search for a marketing campaign

Aspetti positivi:

Analytics, finding out and checking all influencers I'd prefer (even those not in the Hypeauditor database initially) Media mix builder, automatic campaign tracking Trends are quite useful You get new features for free rather than have to pay the premium Educational courses, their academy to be up to date

Aspetti negativi:

Not much comes to mind right away. The feature list is extensive, usability is there, and pricing is reasonable.

Anton
Anton
CMO (Germania)
Utente LinkedIn Verificato
Intrattenimento, 201-500 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

HypeAuditor be like THE BEST data

5,0 2 anni fa

Commenti: My teams handle digital marketing products, so HypeAuditor supports us in the areas we do not have the expertise in, and helps to complete our data set.

Aspetti positivi:

Data! The best thing is the variety of reports - we use instagtam, Tiktok, and sometimes Twitter (which is for free!), which altogether give the details of influencers, you can see overlapping audiences for several influencers. Hashtag analyzing is very helpful for campaigns. You can collect data also for mentions and even phrases, really helpful!

Aspetti negativi:

Nothing, the guys provide legit products and service, they could add more communication features and perhaps payouts.

Alexander
Alexander
Founder & CEO (Cipro)
Utente LinkedIn Verificato
Videogiochi, 11-50 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Continuous valuable cooperation in the gaming industry

5,0 2 anni fa

Aspetti positivi:

Seamless influencer marketing, expertise in the field, flexibility in our relationships. Hypeauditor provides reliable technology, safe from legal risks. The development team is open to our ideas.

Aspetti negativi:

Don’t show closed accounts and accounts below 1000 followers

N.G.
Creator (USA)
Marketing e pubblicità, 2-10 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

One of the best influencer relations tool in the market now

4,0 4 anni fa

Commenti: Most influencer tools and marketplaces are big dissapontment (in fact, it's a scandal). HypeAuditor is different, I was superised to find accurated instagram engagement rates, really good job!

Aspetti positivi:

-Great intuitive UX -1 page data -Those that I checked - Instagram Engagement rates are quite accurate

Aspetti negativi:

-That it doesnt quantify Tiktok and Twitter (but no one does...)

Tim
Managing Director (Francia)
Marketing e pubblicità, 2-10 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

A good mid tier solution

4,0 anno scorso

Commenti: It sits as a solid mid level influencer tool. Good if you’re looking for something simple.

Aspetti positivi:

Good influencer identification and especially tracking capabilities which exceeded those of most other platforms

Aspetti negativi:

Very basic influencer relationship management and measurement capabilities meant this solution wasn’t for us.

Mike
Mike
CEO (Cipro)
Utente LinkedIn Verificato
Salute, benessere e fitness, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Influencers from wellness industry

5,0 2 anni fa

Aspetti positivi:

HypeAuditor provides many good influencers from the wellness industry worldwide. It’s perfect for our massive campaigns, easy to contact influencers, process content placement, and see conversion of the audience to new subscribers.

Aspetti negativi:

No complaints. Everything works great for me.

Utente Verificato
Utente LinkedIn Verificato
Internet, 10.000+ dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Its a good auditor with complex nuances.

4,0 2 anni fa

Commenti: It is a really good program, but we believe that the indicated public is a company that manages many accounts of its clients or collaborators of its company so that it can really take advantage of the tools that it brings. I recommend it for this type of company.

Aspetti positivi:

It is a simple program to start, it has many tools and compatibilities, the accounts in the case of being able to segment them multiple compatibilities, of course, this is what matters most about auditing that you can integrate multiple accounts and that an audiotion of all of them is generated, the Metrics that result from Twitter accounts are generally very accurate and tell you if the influencer is real or not and the activity they have done during the month.

Aspetti negativi:

It was key to know about this program and the reason why we changed it is that it has prices that increase over time and that is not fair to us as customers. I also think that although it has many tools, we used twitter more and we preferred to discontinue the program. soft because we needed something simpler.

Utente Verificato
Utente LinkedIn Verificato
Gestione formativa, 51-200 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

influencer marketing is much easier with HypeAuditor

5,0 2 anni fa

Commenti: We provide services for learning and training environments, looking for high-quality influencers. High ER and good targeting are extremely important for our campaigns, and HypeAuditor provides us the accurate data. The service is cost-efficient in the long term. Guys often include new features in our active subscription for free. We are pleased with HypeAuditor and look forward to working with them in the future.

Aspetti positivi:

The influencer searching workflow is very easy and efficient. Scoring helps to focus on the best profiles by means of quality and demographics. We find social listening quite helpful for authentic campaigns.Very good support and initial training.

Aspetti negativi:

Restricted profiles are not available. I cannot see information about such accounts :(