BrightLocal

Chi utilizza BrightLocal?

Piccole imprese locali. Imprese di aree di servizio. PMI. Imprese con più sedi. Clienti aziendali. Agenzie SEO. Agenzie di marketing.

Cos'è BrightLocal?

La missione di BrightLocal è semplificare il marketing locale.

Scelta da PMI e aziende con più sedi e agenzie, la piattaforma multifunzione di BrightLocal include Reputation Manager, Local Search Audit e Citation Tracker.

Fornisce anche report white-label e strumenti di lead generation per le agenzie.

Oltre alla piattaforma multifunzione di BrightLocal, puoi gestire gli elenchi aziendali tramite Citation Builder.

Prova BrightLocal gratuitamente per 14 giorni (nessuna carta richiesta) e verifica se funziona per te.

Dettagli su BrightLocal

BrightLocal

https://www.brightlocal.com

Fondata nel 2009

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Confronta BrightLocal con prodotti simili

Prezzo di partenza

29,00 USD/mese
119,95 USD/mese
39,00 USD/mese
18,60 USD/mese

Versione gratuita

Versione gratuita No
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Versione gratuita No
Versione gratuita

Prova gratuita

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Implementazione e assistenza di BrightLocal

Assistenza

  • Knowledge Base
  • Assistenza diretta 24 ore su 24
  • Chat

Implementazione

  • Cloud, SaaS, Web

Formazione

  • Live Online
  • Webinar
  • Documentazione

Caratteristiche di BrightLocal

  • API
  • Aggiornamenti in tempo reale
  • Analisi competitiva
  • Analisi dati della campagna
  • Analisi dati sito web
  • Analisi dati/Tracciamento ROI
  • Analisi delle tendenze
  • Analisi visiva
  • Automatizzazione della localizzazione
  • Avvisi/Notifiche
  • Branding personalizzabile
  • Dashboard
  • Editor WYSIWYG
  • Email Marketing
  • Gestione SEO
  • Gestione degli audit
  • Gestione dei contenuti
  • Gestione del flusso di lavoro
  • Gestione della campagna
  • Gestione della pubblicità
  • Gestione delle prestazioni
  • Gestione di link
  • Gestione di siti web
  • Gestione utenti
  • Informazioni in tempo reale
  • Integrazione di Google Analytics
  • Integrazione di social media
  • Integrazioni di terze parti
  • Modelli personalizzabili
  • Monitoraggio
  • Monitoraggio dei link entranti
  • Monitoraggio delle Keyword
  • Monitoraggio delle parole chiave
  • Multi-campagna
  • Notifiche in tempo reale
  • Ottimizzazione del tasso di conversione
  • Pagine di destinazione/Moduli web
  • Parametri prestazionali
  • Parole chiave per cellulari
  • Quadro della attività
  • Relazioni programmate / automatizzate
  • Relazioni sul traffico web
  • Rendicontazione e analisi statistiche
  • Report personalizzabili
  • Sistema multi-locale
  • Sistema plurilingue
  • Strumenti di ricerca per parole chiave
  • Test A/B
  • Tracciamento dei click
  • Visualizzazione di dati

Visualizza l'elenco completo di Tool SEO

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Recensioni su BrightLocal

Leggi tutte le recensioni

Valutazione complessiva

4,8/5

Punteggio medio

Facilità d'uso 4,6
Servizio clienti 4,8
Caratteristiche 4,7
Rapporto qualità-prezzo 4,8

Valuta il software

Condividi la tua esperienza con altri acquirenti.

Scrivi una recensione!
Scott H.
CEO
Internet, 2-10 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5 /5
  • Facilità d'uso
    5 /5
  • Caratteristiche e funzionalità
    4 /5
  • Assistenza clienti
    5 /5
  • Rapporto qualità-prezzo
    5 /5
  • Consigliato
    10/10
  • Fonte della recensione 
  • Data della recensione: 4/3/2021

"Long Time User & Fan"

Commenti: To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports.

Vantaggi: The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process.

Inconvenienti: The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates

Risposta del fornitore

da BrightLocal il giorno 11/3/2021

Hi Scott,

Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use.

You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page.

Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future.

I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers.

Don't hesitate to get in touch with our support team if there's anything else.

Best Wishes,
Myles - BrightLocal CEO

  • Fonte della recensione 
  • Data della recensione: 4/3/2021
Victor P.
Flat Tire Change Near Me
Settore automobilistico, 2-10 dipendenti
Ha utilizzato il software per: 1-5 mesi
  • Valutazione complessiva
    5 /5
  • Facilità d'uso
    5 /5
  • Caratteristiche e funzionalità
    5 /5
  • Assistenza clienti
    5 /5
  • Rapporto qualità-prezzo
    5 /5
  • Consigliato
    10/10
  • Fonte della recensione 
  • Data della recensione: 18/3/2021

"Most honest company I have done business with in a long time"

Commenti: I was absolutely amazed at the knowledge and help the staff gave me. I did tons of research and found this to be the MOST honest and affordable company offering these services. They have several free tools which brought me to their site and then they EVEN offer a free trial. Now you KNOW this business is honest and legit if they can offer a free trial and not worry if you will stick around. That is confidence knowing they have what you want at a GREAT price.

Vantaggi: The absolute best thing about the software is the staff that walks you through it honestly. When just looking at the surface it doesn't look like much, but when you really dive into it. It offers SO MUCH for the price I am just amazed.

Inconvenienti: I am mad at myself I didn't talk to support sooner and really dive in when I first came across this business. Oh my goodness the time and money that could have been saved or reinvested. But I am happy I know now.

Risposta del fornitore

da BrightLocal il giorno 26/3/2021

Hi Victor,

Wow! Thank you for your fantastic review! It's great to hear you've had such an excellent experience, especially with our team.

We certainly pride ourselves on being as open and honest with our customers as possible so I'm so happy you've noticed!

Our support team are here to guide you through anything you need assistance with so please don't hesitate to get in touch if there's anything else!

Best Wishes,
Myles - BrightLocal CEO

  • Fonte della recensione 
  • Data della recensione: 18/3/2021
Casey L.
CEO
Marketing e pubblicità, 11-50 dipendenti
Ha utilizzato il software per: 1-5 mesi
  • Valutazione complessiva
    5 /5
  • Facilità d'uso
    5 /5
  • Caratteristiche e funzionalità
    5 /5
  • Assistenza clienti
    5 /5
  • Rapporto qualità-prezzo
    5 /5
  • Consigliato
    8/10
  • Fonte della recensione 
  • Data della recensione: 29/7/2021

"Bright Local for Agencies"

Commenti: So far so good, we are a new user switching over from SEMrush and have had an initial onboarding discussion with a soon follow up call. We had inadvertently used up all of our credits by not setting things up properly and they credited those to us so that we could start over. Will know more in a month or so after the data accumulates.

Vantaggi: Easy to set up multiple clients and the reports seem to be good so far.

Inconvenienti: Limitations on reputation piece and extra cost to use the keyword grid

  • Fonte della recensione 
  • Data della recensione: 29/7/2021
Caleb A.
Co-owner
Marketing e pubblicità, 2-10 dipendenti
Ha utilizzato il software per: 1-5 mesi
  • Valutazione complessiva
    1 /5
  • Facilità d'uso
    1 /5
  • Caratteristiche e funzionalità
    1 /5
  • Assistenza clienti
    1 /5
  • Rapporto qualità-prezzo
    1 /5
  • Consigliato
    0/10
  • Fonte della recensione 
  • Data della recensione: 16/11/2019

"80% data inaccuracy. 0% customer service."

Commenti: abismal

Vantaggi: N/A none at all terrible do not consider you have been warned

Inconvenienti: This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep:
"As per our Terms and Conditions:
Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'."
Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't.

Risposta del fornitore

da BrightLocal il giorno 18/11/2019

Hi Caleb

I'm Myles, BrightLocal's CEO.

I'm very sorry that you had such a frustrating experience.

Our policy is not to refund fees, however, we offer a free 14-day trial which typically gives customers long enough to evaluate our service, and most sign up for a monthly plan (not annual) which means they can leave any time. I have spoken to my Head of Support and discussed your case, and we will refund your payment in full as a gesture of goodwill.

We put a huge amount of effort and resources into data accuracy but the data isn't always 100% correct for a few reasons. We grab data from over 400 sites and many of these sites don't have APIs so we have to scrape the data. Many sites are not well structured which makes finding listings tricky. I won't go into the detail but long story short, finding listings isn't an exact science.

I would really like the chance to talk 1-1 so I can apologize personally; I have emailed you directly.

Thanks
Myles

  • Fonte della recensione 
  • Data della recensione: 16/11/2019
Megan R.
Owner
Marketing e pubblicità, Lavoratore autonomo
Ha utilizzato il software per: 1-5 mesi
  • Valutazione complessiva
    5 /5
  • Facilità d'uso
    5 /5
  • Caratteristiche e funzionalità
    5 /5
  • Assistenza clienti
    5 /5
  • Rapporto qualità-prezzo
    5 /5
  • Consigliato
    10/10
  • Fonte della recensione 
  • Data della recensione: 27/4/2021

"Easy Onboarding and Navigating"

Commenti: From the multiple initial calls, where [SENSITIVE CONTENT HIDDEN] took the extra time to answer all of my questions during my free trial, to the success call I had with Ian, I have been thoroughly impressed with the professionalism, attention to detail, and focus on my success using their product. I'm thrilled with the experience so far, and excited to see how this product will elevate our business.

Vantaggi: I can provide my clients with a simple dashboard to view their digital presence in one easy location. For that feature alone it was worth it for me. I also loved the pitch deck that was provided. As a Marketing agency, having a starting point when talking about these incredible features and their benefits to our customers, a pitch deck was crucial to the success of quickly launching these services.

Inconvenienti: The backend is a little clunky. For instance, it would be great on the Clients and Locations dashboard to be able to easily view the agency dashboard and the white-label dashboard without all of the extra clicks. It's still a great product, so I don't mind the extra clicks, but streamlining some of the views would be a great bonus.

Risposta del fornitore

da BrightLocal il giorno 29/4/2021

Hi Megan,

Thank you for taking the time to leave us your review.

I'm glad to hear BrightLocal has been crucial in the success of your agency and that you've enjoyed so many of our additional features.
I'm thrilled that our team has been so supportive and professional throughout the process too.

Thank you also for your feedback regarding streamlining certain areas of the dashboard. We really appreciate your comments.

If you need any further assistance, don't hesitate to get in touch with the team.
Kind Regards,
Myles - BrightLocal CEO

  • Fonte della recensione 
  • Data della recensione: 27/4/2021