Frontify

Great tool to digitize your brand guideline

Commenti: We used Frontify to digitize our brand guidelines and to provide access to it for all our colleagues around the globe. It's a great tool to present all aspects of your brand and to guide everyone through your brand. It is also a great asset tool for your images/photography and videos, icons and documents. You can also easily personalize your content. The support and training provided by Frontify is a great help even if the tool is very self-explaining. It's the perfect software to digitize your brand standards.

Aspetti positivi:

It's an easy-to-use software, self-explaining and almost endless option to use. The content are easily maintained, changes and updates are done immediately. The management of the user groups, user rights and the targets are very smart. It's a great software for all the needs of a brand portal: for guidelines as well as icon, media and document libraries. And it's perfect for all those who have multiple brands to manage.

Aspetti negativi:

Some functionalities in the presentation of the content can be improved, e.g. using tables

Easy and quickly accessible for end users

Aspetti positivi:

It allows for everyone within the company to easily access correct images, videos, as well as branding (products: templates). By making use of correct user groups, you as an admin can easily determine what every end user can and cannot see.

Aspetti negativi:

It is not necessarily something I did not like, but it took quite some time to manage all the assets we wanted to migrate and getting a hang of how to correctly use the templates. Our designers made quite some mistakes in the InDesign files in the beginning, which resulted in us having to update the templates regurarly.

Good

Commenti: I am quite new at it and havent discovered all the benefits but its great to keep digital assets in one place for various people to use it. A little expensive as you dont get much space for your money

Aspetti positivi:

I like the way you can tag digital assets and also the ability to add externals to upload digital assets

Aspetti negativi:

That you need to add all the main users to each folder everytime

Frontify enables brand engagement

Commenti: The overall experience is great. With Frontify, we have made a large portion of the organisation brand ambassadors that keep our brand expression consistent, accessible and engaging.

Aspetti positivi:

Frontify has enabled us to work consistently with our brand across the entire organisation. It has simplified all aspects of our brand management, while at the same time increasing internal brand engagement and commitment a lot, from understanding and emotionally connect to the brand core identity to finding the right assets at the right time. The Frontify support function is also very responsive in every stage of the process, always friendly, agile and helpful regardless of the matter.

Aspetti negativi:

Some parts of the Frontify set up process and administration are somewhat unintuitive and hard to grasp. The backend UI is also not the best from an admin user perspective, with some processes being a bit unclear and overly complex. There are also some bugs within some features, but nothing that can't be worked around.

The Publisher is my hero!

Commenti: I think Frontify is a great software. It's very helpful to have one link for all brand elements and that we are able to personalise it.
While building our own style guide, the customer success manager was very helpful with full detailed trainings and keeps me up to date with new features.

Aspetti positivi:

There are many departments in my company that need a lot of banner designs, so I made templates that are easy to use and saves me a lot of time. My colleagues are very happy with this and it gives them the freedom of making their own banners when they need it. Also with the approval feature, I can check if the brand guidelines are respected.

Aspetti negativi:

Hopefully one day we could be able to implement Adobe illustrator files instead of sketch. Our company uses a lot of vectors and illustrations, so it would be nice to be able to change/edit those in the publisher.