--- description: Scopri le funzionalità di Odyssey Attribution, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Odyssey Attribution - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per marketing attribution](/directory/31081/marketing-attribution/software) > [Odyssey Attribution](/software/186717/odyssey-attribuiton) # Odyssey Attribution Canonical: https://www.capterra.it/software/186717/odyssey-attribuiton > Attribuzione multi-touch, integrata con Google Analytics. Informazioni utili, come la spesa pubblicitaria suggerita e l'indice di incrementalità. > > Conclusione: valutazione di **4.8/5** stelle assegnate da 5 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Odyssey Attribution? E-commerce: ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.8/5** | 5 Recensioni | | Facilità d'uso | 4.8/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.8/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.6/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.8/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 90% | (9/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Odyssey - **Area geografica**: Amsterdam, Paesi Bassi - **Anno di fondazione**: 2016 ## Contesto commerciale - **Prezzo di partenza**: 500,00 € - **Modello tariffario**: (Versione di prova gratuita (free trial)) - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: inglese, olandese - **Paesi disponibili**: Australia, Austria, Belgio, Brasile, Canada, Cina, Finlandia, Francia, Germania, Giappone, India, Irlanda, Islanda, Messico, Nuova Zelanda, Paesi Bassi, Regno Unito, Stati Uniti, Svezia ## Funzionalità - Analisi dati della campagna - Attribuzione multi-touch - Attribuzione tramite canali diversi - Dashboard - Gestione della campagna - Importazione/Esportazione di dati - Mappatura del percorso del cliente - Monitoraggio del coinvolgimento - Monitoraggio delle conversioni - Multi-Channel Attribution - Parametri prestazionali - ROI Tracking - Rendicontazione e analisi statistiche - Ricerca/Filtro - Sviluppo di modelli di attribuzione - Visualizzazione di dati ## Integrazioni (10 in totale) - Awin - Google Ads - Google Analytics 360 - Instagram - Meta for Business - Radius - Shopify - TradeTracker - WooCommerce - impact.com ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza telefonica - Chat ## Categoria - [Software per marketing attribution](https://www.capterra.it/directory/31081/marketing-attribution/software) ## Categorie correlate - [Software per marketing attribution](https://www.capterra.it/directory/31081/marketing-attribution/software) - [Software per l'analisi dei dati per il marketing](https://www.capterra.it/directory/31018/marketing-analytics/software) - [Customer Journey Software](https://www.capterra.it/directory/31537/customer-journey-mapping-tools/software) - [Software per Marketing Plan](https://www.capterra.it/directory/30964/marketing-planning/software) ## Alternative 1. [monday.com](https://www.capterra.it/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [SegMetrics](https://www.capterra.it/software/206769/segmetrics) — 4.8/5 (8 reviews) 3. [Marketo Engage](https://www.capterra.it/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 4. [Dreamdata](https://www.capterra.it/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 5. [Factors.ai](https://www.capterra.it/software/1018509/factorsai) — 4.8/5 (19 reviews) ## Recensioni ### "Odyssey helps us save tons (sometimes literraly) of money through attribution insights." — 5.0/5 > **Vincent** | *21 giugno 2019* | Marketing e pubblicità | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: Odyssey is great for its core functionality; finding out the incrementality of our marketing campaigns. This helps us redistribute budgets more effectively and increase overall sales coming from online marketing using the same or oftentimes lower budgets than before. I firmly believe in the Odyssey vision of using the human brain as the last touch. We often see that other attribution models get it wrong because they're based on multiple assumptions that sometimes don't hold. They don't incorporate the nuances (e.g. sales periods, events, changes in the industry etc.) where humans still have an edge on the machines. Simplicity is another core strength, I don't have to wade through dozens of reports/datasets to find the insights I'm looking for. Once a week I can go into the account(s) and look at the insights (i.e. are we driving incremental growth in our campaigns and how can we improve that). This makes budgeting very easy, as Odyssey suggests the media spend for each channel and campaign. We don't need to have expensive monthly/quarterly budgeting meetings that yield mediocre results anymore. In short, Odyssey is simple yet effective. > > **Inconvenienti**: As a data geek, sometimes I would like to have more ability to customize columns and create custom KPIs. Currently, Odyssey doesn't allow you to create custom columns. However, it's easy to talk to the team and suggest improvements, so I expect the tool to become better and better. > > Odyssey has helped us make decisions based on the right data. Before, like most companies, we were using mostly last-click attribution. Last-click attribution may help FB/Google grow, but it's a fundamentally broken KPI that hurts lots of online businesses. We have now gained a competitive edge over other agencies that still continue to work with just last click data. This has become a USP for our company and it helps us drive more growth for our clients. ----- ### "Perfect tooling" — 5.0/5 > **Berend** | *17 marzo 2021* | Marketing e pubblicità | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: Very nice interface and easy to use on a daily basis > > **Inconvenienti**: More information about the suggested spend per daily instead of the suggested spend per selected data range > > Very helpfull to analyse every channel/campaign on a attributed way ----- ### "Great tooling for seeing the real value of each marketing channel in the customer journey" — 4.0/5 > **Huma** | *15 marzo 2021* | Media online | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: Odyssey Tooling really helps us as online marketers to not only see the omnichannel revenue based on what Google Analytics says, but it really looks beyond that. Especially the incrementality value of each marketing channel really helps us evaluating what role a certain channel has in the customer journey (also based on the ad spend per channel). For example if you would look at Analytics last click data you will find that social media platforms such as Facebook always has a lower score in terms of conversions and traffic. However with the tooling of Odyssey we can see that this channel really adds value in the customer journey as being the initiating channel for a new customer journey and reaching out new clients. The same applies for the other channels aswell such as Google Ads, Microsoft, display marketing etc. > > **Inconvenienti**: I would say it really takes time to fully understand how the tooling works and how to be able to read the given data correctly as there is a lot of information shared in the tooling. At this point we are also looking into ways on how we can make this as easy to follow for our clients aswell building a custom dashboard were we only show the most important data. Sometimes it can be a bit challenging to implement changes because they don't match with the clients marketing strategy which is why we are looking into smarter ways to read the data. However once you've mastered this, the tooling is really easy to use. > > The staff working at Odyssey are really easy to reach out to and reply fast. There is also a good collaboration between the two companies into making sure the implementation goes smooth. Also their demo option (which we can book with the client, Odyssey and ourselves) really helps understanding the platform better. ----- ### "The best attribution tool" — 5.0/5 > **milo** | *17 marzo 2021* | Marketing e pubblicità | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: It give you a good insight of the attribution of every marketing channel. > > **Inconvenienti**: None yet, they will solve the problem quite quick for you. ----- ### "Great tool enabling marketeers to analyse their marketing channels" — 5.0/5 > **Tom** | *17 maggio 2019* | Moda e articoli di abbigliamento | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: - Easy to us - Great customer support - The development team always quick with helping out - Provides interesting insight into our marketing channels > > **Inconvenienti**: - Didn't find one really. The fact that attribution to net revenue will be included soon makes the tool even stronger. > > \- Great guys and developers behind the tool trying to make the most out of it for their customers\! ## Link - [Visualizza su Capterra](https://www.capterra.it/software/186717/odyssey-attribuiton) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | sv | | ----- ## Dati strutturati