--- description: Scopri le funzionalità di Measured, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Measured - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per marketing attribution](/directory/31081/marketing-attribution/software) > [Measured](/software/188418/cross-channel-attribution-planning) # Measured Canonical: https://www.capterra.it/software/188418/cross-channel-attribution-planning Pagina: 1/2\ Avanti: [Pagina successiva](https://www.capterra.it/software/188418/cross-channel-attribution-planning?page=2) > Attribuzione del marketing eseguita correttamente, basata sull'incrementalità. Measured® è valutato con un ottimo punteggio come fornitore di tecnologia di misurazione da AdExchanger e Digiday. > > Conclusione: valutazione di **5.0/5** stelle assegnate da 10 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Measured? Marchi diretti al consumatore (Direct to Consumer, DTC), e-commerce e vendita al dettaglio ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **5.0/5** | 10 Recensioni | | Facilità d'uso | 4.8/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.9/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 5.0/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.8/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 100% | (10/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Measured - **Area geografica**: SANTA MONICA, USA - **Anno di fondazione**: 2017 ## Contesto commerciale - **Prezzo di partenza**: 0,01 USD - **Pubblico target**: 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: inglese - **Paesi disponibili**: Australia, Canada, Francia, Germania, Italia, Regno Unito, Stati Uniti ## Funzionalità - Acquisizione e trasferimento di dati - Analisi dati della campagna - Analisi dati sito web - Attribuzione multi-touch - Attribuzione tramite canali diversi - Corrispondenza e unione - Creazione di report/analisi - Creazione di roadmap - Dashboard - ETL - Extract Transfer Load - Gestione della campagna - Gestione della pubblicità - Gestione della spesa - Goal Setting/Tracking - Integrazione di dati - Mappatura del percorso del cliente - Migrazione di dati - Monitoraggio del coinvolgimento - Monitoraggio della campagna - Monitoraggio delle conversioni - Multi-Channel Attribution - Parametri prestazionali - Pianificazione dei media - Pianificazione/previsione delle spese - ROI Tracking - Ricerca/Filtro - Segmentazione del pubblico di riferimento - Sorgenti di dati molteplici - Strumenti collaborativi - Sviluppo di modelli di attribuzione - Visualizzazione di dati ## Integrazioni (5 in totale) - AdRoll - Criteo - Google Ads - Meta for Business - Snapchat for Business ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza telefonica - Assistenza diretta 24 ore su 24 - Chat ## Categoria - [Software per marketing attribution](https://www.capterra.it/directory/31081/marketing-attribution/software) ## Categorie correlate - [Software per marketing attribution](https://www.capterra.it/directory/31081/marketing-attribution/software) - [Software per l'analisi dei dati per il marketing](https://www.capterra.it/directory/31018/marketing-analytics/software) - [Software per Marketing Plan](https://www.capterra.it/directory/30964/marketing-planning/software) - [Software per data warehouse](https://www.capterra.it/directory/31116/data-warehouse/software) ## Alternative 1. [Funnel](https://www.capterra.it/software/156756/funnel) — 4.7/5 (19 reviews) 2. [Lebesgue](https://www.capterra.it/software/1019489/lebesgue) — 4.9/5 (43 reviews) 3. [Improvado](https://www.capterra.it/software/163884/improvado) — 4.5/5 (22 reviews) 4. [monday.com](https://www.capterra.it/software/147657/monday-com) — 4.6/5 (5738 reviews) 5. [Looker](https://www.capterra.it/software/169053/looker) — 4.5/5 (282 reviews) ## Recensioni ### "Finance and marketing are finally speaking the same language: incremental contribution\!" — 5.0/5 > **Mark** | *14 settembre 2020* | Media online | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels. Metrics that align not only channels, but the finance and marketing team’s goals. Methodology based on incrementality experimentation, so the challenges with MTA do not apply. Services/Team who have been in marketing measurement for a long time. > > **Inconvenienti**: Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup. Excited for more to be done. > > Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions. ----- ### "Actionable cross channel attribution through incrementality measurement" — 5.0/5 > **Noelle** | *28 ottobre 2020* | Moda e articoli di abbigliamento | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board. > > **Inconvenienti**: Nothing notable. We have been very happy with the product and our results today. > > Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions. ----- ### "Powerful tool for getting the most out of your marketing data" — 5.0/5 > **Gail** | *25 luglio 2019* | Vendita al dettaglio | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data. > > **Inconvenienti**: Some of this may be difficult to explain to less analytically-inclined people in the organization > > We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets. ----- ### "Best attribution solution for DTC" — 5.0/5 > **Daniel** | *14 settembre 2020* | Beni di consumo | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported. > > **Inconvenienti**: No issues, renewed our contract recently > > We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured. ----- ### "Hands-On Attribution Partner" — 5.0/5 > **Serena** | *1 agosto 2019* | Moda e articoli di abbigliamento | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team. > > **Inconvenienti**: While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights. ----- Pagina: 1/2\ Avanti: [Pagina successiva](https://www.capterra.it/software/188418/cross-channel-attribution-planning?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/188418/cross-channel-attribution-planning) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | ----- ## Dati strutturati