---
description: Scopri le funzionalità di SugarCRM, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: SugarCRM - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software CRM](/directory/2/customer-relationship-management/software) > [SugarCRM](/software/20344/sugarcrm)

# SugarCRM

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> SugarCRM è uno dei CRM leader a livello mondiale, ideale per aziende di ogni settore con un numero di dipendenti che va da 50 a 8.000.
> 
> Conclusione: valutazione di **3.8/5** stelle assegnate da 413 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

-----

## Panoramica

### Chi utilizza SugarCRM?

SugarCRM è un'applicazione e una piattaforma CRM orizzontale rivolta ai clienti che sono alla ricerca di soluzioni altamente intuitive e che semplifica la gestione anche dei processi end-to-end più complessi.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **3.8/5** | 413 Recensioni |
| Facilità d'uso | 3.7/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 3.7/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 3.8/5 | Sulla base delle recensioni complessive |
| Funzionalità | 3.8/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 70% | (7/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: SugarCRM
- **Area geografica**: Cupertino, USA
- **Anno di fondazione**: 2004

## Contesto commerciale

- **Prezzo di partenza**: 59,00 USD
- **Modello tariffario**:  (Versione di prova gratuita (free trial))
- **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Windows (locale), Linux (locale), Android (mobile), iPhone (mobile), iPad (mobile)
- **Lingue supportate**: cinese tradizionale, francese, giapponese, inglese, italiano, spagnolo, tedesco
- **Paesi disponibili**: Arabia Saudita, Australia, Austria, Belgio, Canada, Cina, Emirati Arabi Uniti, Finlandia, Francia, Germania, India, Irlanda, Isola di Man, Italia, Liechtenstein, Lussemburgo, Norvegia, Nuova Zelanda, Paesi Bassi, Qatar e altri 8

## Funzionalità

- Acquisizione di potenziali clienti
- Analisi dati della campagna
- Analisi predittiva
- Archiviazione di documenti
- Automazione del marketing
- Campagne di drip marketing
- Contatti condivisi
- Dashboard
- Data enrichment
- Database clienti
- Database contatti
- Distribuzione di potenziali clienti
- Email Marketing
- Gestione contatti
- Gestione dei calendari
- Gestione dei modelli
- Gestione del flusso di lavoro
- Gestione della campagna
- Gestione della knowledge base
- Gestione della pipeline di vendita
- Gestione della posta elettronica
- Gestione delle attività
- Gestione delle attività di vendita
- Gestione delle pipeline
- Gestione di potenziali clienti
- IA/Machine learning
- Importazione/Esportazione di dati
- Lead Generation
- Lead Nurturing
- Lead Qualification
- Marketing multi-canale
- Monitoraggio degli utenti di siti web
- Monitoraggio dei social media
- Monitoraggio delle conversioni
- Pagine di destinazione/Moduli web
- Parametri prestazionali
- Previsione di vendita
- Prioritizzazione
- Quadro della attività
- ROI Tracking
- Relazioni sulle vendite
- Rendicontazione e analisi statistiche
- Report personalizzabili
- Ricerca/Filtro
- Segmentazione
- Segmentazione della clientela potenziale
- Sistema di calendari e promemoria
- Social Marketing
- Third-Party Integrations
- Tracciamento delle interazioni

... e altre 16 funzionalità

## Integrazioni (49 in totale)

- 8x8 Cloud Communication Platform
- Acuity Scheduling
- Aircall
- AmazingMail
- Brevo
- CData Arc
- Campaign Monitor by Marigold
- ChatGPT
- CloudAgent
- Constant Contact
- DealHub
- Docusign
- Drift
- Dropbox Business
- Google Maps

... e altre 34 integrazioni

## Opzioni di supporto

- Email/Help desk
- Knowledge Base
- Assistenza telefonica
- Assistenza diretta 24 ore su 24
- Chat

## Categoria

- [Software CRM](https://www.capterra.it/directory/2/customer-relationship-management/software)

## Categorie correlate

- [Software CRM](https://www.capterra.it/directory/2/customer-relationship-management/software)
- [Software per automazione della forza vendita](https://www.capterra.it/directory/12/sales-force-automation/software)
- [Software per la gestione dei contatti](https://www.capterra.it/directory/30016/contact-management/software)
- [Software per lead management](https://www.capterra.it/directory/30017/lead-management/software)
- [Software CRM online](https://www.capterra.it/directory/30072/online-crm/software)

## Alternative

1. [Zoho CRM](https://www.capterra.it/software/155928/zoho-crm) — 4.3/5 (6974 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.it/software/204998/bigin-by-zoho-crm) — 4.7/5 (730 reviews)
3. [Salesforce Sales Cloud](https://www.capterra.it/software/61368/salesforce) — 4.4/5 (18783 reviews)
4. [HubSpot CRM](https://www.capterra.it/software/152373/hubspot-crm) — 4.5/5 (4458 reviews)
5. [Dynamics 365](https://www.capterra.it/software/157279/dynamics-365) — 4.4/5 (5823 reviews)

## Recensioni

### "Best crm ever" — 5.0/5

> **Chiara** | *28 aprile 2025* | Automazione industriale | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: I loved the high level of customizability
> 
> **Inconvenienti**: The way my company used it without customizing it

-----

### "A complete history of calls, emails, and customers in one location only" — 4.0/5

> **Julia Maria** | *7 luglio 2022* | Servizi di informazione | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: The software provides a robust search feature that allows you to search by name, phone number, and other data values that I need. A standard profile account view would highlight the key information in the configuration of the presentation card, which may include phone number categorizations and to whom the account is allocated, for example. Admin software provided with SugarCRM enables the setup of each screen such that The company wants, including adding personalized infinite areas, changing values on any deployable list, and arranging everything and all. Another main way in which I can use SugarCRM phones or tablets when out of the office, helps you to extract some data through searches and tables, you can quickly call a contact and when you have a call.
> 
> **Inconvenienti**: You will choose to separate and divide the data into different categories. one way that you might do this is through searches, you will get to sort so many that you can get lost in so much dating.
> 
> SugarCRM offers you a way to monitor all the clients and leaflet details so you can keep everyone within the business on the same page, from ads to distribution to support to everyone to work with a system to get a detailed view of what is going on for each and every customer and future buyers. This is where I can show the details that are most important for my day, whether it is my channeling of potential clients, the weekly operation and predictions from my staff, or my allocated customer service cases. The home page can be personalized for any division of Sample with exactly the right details for every user. The browser bar at the top of the screen is the preferred position, but it can be placed sideways, floating or at the bottom.

-----

### "Round the clock support" — 5.0/5

> **Casey** | *1 luglio 2023* | Salute, benessere e fitness | Tasso di raccomandazione: 7.0/10
> 
> **Vantaggi**: First of all SugarCRM has a great set of features that outperforms many competitors. It comes with round the clock support and user forums for quick fixes and learning. Pipeline management and analysis powered by AI both thoroughly impressed me. I liked the integration with marketing.Dashlets are great organizers and lists are adjustable by filters. SugarCRM is customizable on many fronts.
> 
> **Inconvenienti**: I don't like how much we're paying for Sugar CRM. I don't like the learning curve that comes with it, it's hard even with great support. To me it doesn't look like enough care was taken to make a user friendly interface.Permissions for the entire team proved to be one of the worst tasks next to getting contacts imported which I had to do manually.

-----

### "Lots of bugs, terrible customer support. Spend a little more for something that works." — 2.0/5

> **Tom** | *30 agosto 2021* | Prodotti chimici | Tasso di raccomandazione: 0.0/10
> 
> **Vantaggi**: The system is easy to use in theory. The UI is decent and processes are intuitive. The price point is attractive since the company boasts that it parallells other higher-priced options in features and functionality. The onboarding was fairly simple and adjusting to the system was not difficult.
> 
> **Inconvenienti**: Customer service is abysmal. &#10;&#10;Our original contract included six limited use licenses designed to let our leadership team review content across all areas of the system (able to view all, but not edit certain elements). However, they did not work as promised and we ultimately had to purchase the more expensive licenses to allow our team access. &#10;&#10;When we made the purchase, the team at Sugar deactviated all other licenses on our account, despite the fact that we were only half way through our annual contract, which we'd already paid for. I tried calling their domestic customer support line and got voicemail. I eventually reached technical support via email, who had to relay my request to another department. Our business was effectively offline for half a day while this was sorted out and our access was restored.&#10;&#10;Two weeks later, I received an EMAIL from our Customer Success rep. She apologized for her late response and asked me to outline the issue. I did so and requested a call to discuss the incident. I never received another follow-up email, much less a phone call. &#10;&#10;Between bugs with the licenses, bugs with the search/filter, email issues, and zero customer support, I cannot understate how disappointed I am in this purchase and this company as a whole.
> 
> You get what you pay for.&#10;&#10;It's an average platform with some significant drawbacks that aren't realized until you've signed on the line and are trying to onboard it. We use Sage as our base platform and had intended to use Sugar to allow our teams to work in one system and have it communicate with Sage. In theory, this saves us time, entering data in one window instead of multiple tabs in Sage. However, in many instances, Sugar cannot write to Sage. That's a one-way street, so many tasks still require manual entry in Sage.&#10;&#10;It's also very clunky. The data refreshes/synchs very slowly, so you're rarely looking at real-time data. It will refresh and reload pages while you're actively working in them, deleting your progress and forcing you to start the process over. &#10;&#10;Creating dashboards and reports requires the user to be literate in tech talk and computer logic. Trying to navigate the back end to find the data you're looking for takes ages. I haven't even tried playing with the workflow builder because I can't find the time to teach myself how to build a report or dashboard, much less anything more complex.&#10;&#10;We have identified numerous shortcomings, but when we contact Sugar Support, they tell us it's a bug they're working on with no timetable for a solution. Apparently, there are a LOT of bugs.

-----

### "Ok application, better, cheaper alternatives exist" — 4.0/5

> **Paul** | *21 gennaio 2021* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 2.0/10
> 
> **Vantaggi**: Very stable, solid&#10;easy to use, administer&#10;Easy to implement and deploy&#10;Reporting is good and allows fro complex reports to be built
> 
> **Inconvenienti**: It has not changed in a looong time (perhaps years?)&#10;For the functionality, it is expensive - better options exist&#10;Marketing is poor (unless you go for Sugar marketing apps which are expen$ive\!)
> 
> It is an OK application, Sugar has stood still in time and, when you consider the app out of the box, its pretty much standard. Sugar has divided its stack into various products for marketing, for sales, for support only making it a very expensive when you consider other options in the market

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## Link

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