--- description: Scopri le funzionalità di Wati, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Wati - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software CRM per la gestione dell'engagement del cliente](/directory/30906/customer-engagement/software) > [Wati](/software/204314/wati) # Wati Canonical: https://www.capterra.it/software/204314/wati Pagina: 1/10\ Avanti: [Pagina successiva](https://www.capterra.it/software/204314/wati?page=2) > Soluzione API WhatsApp end-to-end per le PMI di tutto il mondo. Scelto dai marchi in più rapida crescita in oltre 100+ paesi > > Conclusione: valutazione di **4.6/5** stelle assegnate da 207 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Wati? Soluzione API WhatsApp end-to-end per le PMI di tutto il mondo. Scelto dai marchi in più rapida crescita in oltre 100+ paesi ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.6/5** | 207 Recensioni | | Facilità d'uso | 4.6/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.2/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.3/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.5/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Wati - **Anno di fondazione**: 1998 ## Contesto commerciale - **Prezzo di partenza**: 59,00 USD - **Modello tariffario**: (Versione di prova gratuita (free trial)) - **Pubblico target**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (mobile), iPhone (mobile), iPad (mobile) - **Lingue supportate**: arabo, cinese, cinese tradizionale, hindi, inglese, portoghese, portoghese brasiliano, portoghese europeo, spagnolo - **Paesi disponibili**: Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua e Barbuda, Arabia Saudita, Argentina, Armenia, Aruba, Australia, Austria, Azerbaigian, Bahamas, Bahrein, Bangladesh, Barbados, Belgio, Belize e altri 208 ## Funzionalità - AI Copilot - API - Assistenza clienti - Automazione del marketing - Autoresponders - Bot preconfigurato - CRM - Chat in tempo reale per i consumatori - Chat/Messaggistica - Chatbot - Creazione di report/analisi - Dashboard - Database clienti - Elaborazione del linguaggio naturale - Gestione contatti - Gestione dei modelli - Gestione dell'esperienza del cliente - Gestione delle comunicazioni - Gestione di potenziali clienti - IA/Machine learning - Invio di SMS di massa - Live Chat - Quadro della attività - Risposte automatizzate - Segmentazione - Sviluppo senza codice - Tracciamento delle interazioni - Trascinamento della selezione (Drag & Drop) ## Integrazioni (10 in totale) - Google Sheets - HubSpot Content Hub - Klaviyo - Pabbly Connect - Shopify - WhatsApp - WooCommerce - Zapier - Zoho CRM Plus - Zoho Flow ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza telefonica - Assistenza diretta 24 ore su 24 - Chat ## Categoria - [Software CRM per la gestione dell'engagement del cliente](https://www.capterra.it/directory/30906/customer-engagement/software) ## Categorie correlate - [Software CRM per la gestione dell'engagement del cliente](https://www.capterra.it/directory/30906/customer-engagement/software) - [Piattaforme per SMS marketing](https://www.capterra.it/directory/30842/sms-marketing/software) - [Software per chatbot](https://www.capterra.it/directory/32448/chatbot/software) - [Software CRM per social](https://www.capterra.it/directory/31584/social-crm-tools/software) - [Software per mobile marketing](https://www.capterra.it/directory/31308/mobile-marketing/software) ## Alternative 1. [Freshdesk](https://www.capterra.it/software/124981/freshdesk) — 4.5/5 (3487 reviews) 2. [Viber](https://www.capterra.it/software/180348/viber) — 4.4/5 (4064 reviews) 3. [Slack](https://www.capterra.it/software/135003/slack) — 4.7/5 (24221 reviews) 4. [Text Request](https://www.capterra.it/software/167015/text-request) — 4.6/5 (1193 reviews) 5. [LiveAgent](https://www.capterra.it/software/102188/liveagent) — 4.7/5 (1789 reviews) ## Recensioni ### "Lack of transparency and unnecessarily complicated cancellation process" — 1.0/5 > **Marco** | *19 maggio 2025* | Marketing e pubblicità | Tasso di raccomandazione: 0.0/10 > > **Vantaggi**: The system itself works and delivers the expected functionalities. Nothing more. I'm only writing this last sentence to reach the 100-character minimum required by this site. > > Lack of transparency and unnecessarily complicated cancellation process I used Wati for only one month, and I encountered several critical issues that potential users should be aware of: The credit system is not clearly explained, making it difficult to understand what you are actually paying for. There is no option to cancel directly from the platform. Instead, users are required to send an email, and cancellation must be requested at least two days in advance, which is highly inconvenient. The information on how to cancel is not easily accessible, and this seems designed to make the process more difficult than necessary. This type of commercial practice may be considered unfair under EU consumer protection laws, especially given the lack of transparency and the deliberate friction in the cancellation process. It is, at the very least, surprising that Meta lists Wati as an authorized partner, considering the user experience related to subscription management. ----- ### "Best Whatsapp Automation Tool" — 5.0/5 > **Yashraj** | *26 dicembre 2025* | Arredamento | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: I like the most about WATI is customer support and chatbot. Its really helpful for me. Chatbot setup and implementation is very easy at WATI. I loved it. And Its integration with google sheet is plus. > > **Inconvenienti**: Its server issue, most of the time its shows timeout or no conversation found. It is very disappointing for me. > > My Overall experience with WATI is good. Its very useful but a little bit costly but its giving a lot of features that will enhance your business. ----- ### "A Must-Have Tool for WhatsApp Automation and Customer Engagement" — 5.0/5 > **Jaime Andrés** | *7 luglio 2025* | Marketing e pubblicità | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: WATI has been incredibly versatile and reliable for all our WhatsApp-based projects. What stands out most is how easy it is to set up powerful workflows without needing to code. It allows us to automate everything from user registration to prize redemptions, while still keeping the tone very human and personalized. The broadcast tools and analytics are also very useful for campaign tracking. > > **Inconvenienti**: There were some minor learning curves at the beginning when setting up more complex logic paths in the flows. Also, some advanced customization options could be more flexible, but overall, nothing that impacted performance or delivery. > > Our overall experience with WATI has been excellent. It’s become a core tool in the way we run promotional and loyalty programs. The platform is stable, user-friendly, and always improving. Their support team has been quick and helpful whenever we’ve had questions. For a growing company like ours, WATI has helped us scale faster and serve our clients better. ----- ### "Poor Support and Technical Issues" — 1.0/5 > **Ramon** | *28 agosto 2026* | Industria alberghiera | Tasso di raccomandazione: 0.0/10 > > **Vantaggi**: What I liked most about WATI was the fresh and modern interface, the easy and straightforward setup, and the mobile app, which made it convenient for our team to manage customer conversations while on the go. From a usability and design perspective, WATI is actually very user-friendly. > > **Inconvenienti**: What I didn’t like most was the lack of proper personal customer support when we experienced technical issues. Since day one, we had problems with the WhatsApp calling functionality — clients could call us, but we often could not hear them and had to call them back. We reported the problem several times, but mostly received automated/AI-style responses instead of effective technical assistance. I was also disappointed with the refund policy. Even though the calling functionality did not work properly for us, our refund request was declined. We also still had around USD 50 in unused conversation credits, which WATI would not refund. > > Overall, my experience with WATI was disappointing. I initially really liked the platform because it has a fresh and modern look, is easy to set up, and the mobile app is convenient for daily operations. Unfortunately, since day one we experienced problems with the WhatsApp calling functionality. When clients called us, we often could not hear them, so we had to call them back. We reported the issue several times, but instead of receiving proper technical assistance, we mostly received automated/AI-style replies and the problem was never properly resolved. What disappointed me most was the lack of personal support when something actually went wrong. We eventually decided to stop using the service and requested a refund, which was declined. We also still had approximately USD 50 in unused conversation credits, but this balance was not refunded either. The platform itself has potential and is user-friendly, but based on our experience with the technical issues, support and refund handling, I cannot recommend WATI. ----- ### "Strong platform for managing WhatsApp sales and customer enquiries" — 5.0/5 > **Karim** | *1 settembre 2026* | Arredamento | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: Wati has helped us centralize our WhatsApp customer communication and manage enquiries more systematically. The shared team inbox, automation rules, contact management, routing, and AI capabilities are particularly useful. It gives us much better visibility over conversations and makes it easier to structure handovers, ownership, and follow-ups across the team. > > **Inconvenienti**: Some of the setup and automation configuration can take time to understand, especially when combining AI agents, routing rules, permissions, and multiple channels. A simpler and more intuitive setup flow would make onboarding easier. > > Overall, our experience has been positive. Wati has become an important part of how we manage customer conversations and sales enquiries. Once properly configured, it provides strong control over team communication, automation, customer routing, and AI-assisted responses. We are still refining our workflows, but the platform has already helped us create a more structured and scalable customer communication process. ----- Pagina: 1/10\ Avanti: [Pagina successiva](https://www.capterra.it/software/204314/wati?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/204314/wati) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | pt | | | pt-PT | | ----- ## Dati strutturati