---
description: Scopri le funzionalità di G2 Marketing Solutions, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: G2 Marketing Solutions - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software per intenzioni d'acquisto](/directory/32055/buyer-intent/software) > [G2 Marketing Solutions](/software/206206/buyer-discovery)

# G2 Marketing Solutions

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> Gartner Digital Markets fornisce intent data B2B da oltre 9 milioni di acquirenti di software sul mercato per alimentare la pipeline di vendita e l'assegnazione di priorità degli account.
> 
> Conclusione: valutazione di **4.0/5** stelle assegnate da 43 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

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## Panoramica

### Chi utilizza G2 Marketing Solutions?

Questo prodotto è perfetto per tutti i fornitori di software B2B che cercano di scoprire i segnali di intenti degli acquirenti di software sul mercato.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.0/5** | 43 Recensioni |
| Facilità d'uso | 4.3/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.3/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 3.8/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.1/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 70% | (7/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: G2
- **Area geografica**: Chicago, USA
- **Anno di fondazione**: 2012

## Contesto commerciale

- **Pubblico target**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web
- **Lingue supportate**: inglese
- **Paesi disponibili**: Stati Uniti

## Funzionalità

- API
- Analisi competitiva
- Analisi predittiva
- CRM
- Creazione di report/analisi
- Data enrichment
- Dati sulle intenzioni
- Demographic/Firmographic Data
- Email Marketing
- IA/Machine learning
- Identificazione account di destinazione
- Importazione/Esportazione di dati
- Lead generation B2B
- Notifiche di potenziali clienti
- Prioritizzazione

## Integrazioni (82 in totale)

- 6sense Revenue Marketing
- 6sense Sales Intelligence
- Adobe Marketo Engage
- Agentforce
- Apollo.io
- AppDirect
- Arcade
- Awstats
- Base
- Chameleon
- ChatGPT
- Chili Piper
- Claude
- Consensus
- Crayon Intel

... e altre 67 integrazioni

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base
- Assistenza telefonica

## Categoria

- [Software per intenzioni d'acquisto](https://www.capterra.it/directory/32055/buyer-intent/software)

## Categorie correlate

- [Software per intenzioni d'acquisto](https://www.capterra.it/directory/32055/buyer-intent/software)
- [AI Sales Development Representatives (SDRs)](https://www.capterra.it/directory/34663/ai-sales-development-representatives-sdrs/software)
- [Strumenti per survey](https://www.capterra.it/directory/30092/survey/software)
- [Software per assistenti alle vendite con IA](https://www.capterra.it/directory/34135/ai-sales-assistant/software)
- [Software per chatbot](https://www.capterra.it/directory/32448/chatbot/software)

## Alternative

1. [Lead Forensics](https://www.capterra.it/software/156889/lead-forensics) — 4.5/5 (262 reviews)
2. [Apollo.io](https://www.capterra.it/software/158696/apollo) — 4.5/5 (398 reviews)
3. [ZoomInfo Sales](https://www.capterra.it/software/168264/ZoomInfo-sales) — 4.1/5 (322 reviews)
4. [Cognism](https://www.capterra.it/software/169083/cognism) — 4.7/5 (264 reviews)
5. [Lusha](https://www.capterra.it/software/198383/lusha) — 4.0/5 (398 reviews)

## Recensioni

### "Great way to get started with intent data" — 4.0/5

> **Jonathan** | *25 maggio 2021* | Internet | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: I like the transparency of where the data is collected from as opposed to some other intent providers. The quality of the user interface and it's connection to Salesforce and Hubspot are solid. Customer success team has been responsive and helpful.
> 
> **Inconvenienti**: Not easy to prove value quickly, so you have to create a lot of organizational buy-in. The team could provide more ready-made resources for this.
> 
> Uncovering the organizations that are doing research about our solution but not visiting our website/converting on our advertising.

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### "Buyer Discovery makes Intent Data Easy to Understand" — 4.0/5

> **Eric** | *27 settembre 2021* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: The fields that are included in the intent data tables and exported reports are easy to understand and showcase, with variables such as High, Low, or Very High. It makes it very simple to sort and categorize the data.
> 
> **Inconvenienti**: To access the data, you have to have a separate login and user interface than the Capterra Vendor backend, which is annoying, especially when other buyer intent platforms incorporate the data into their other features easy to navigate. This isn't a deal-breaker, but it does add a bit of effort to accessing the data.

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### "Egregiously overpriced + inaccurate data. Pushy sales. Stay away." — 1.0/5

> **Utente Verificato** | *30 maggio 2025* | Software informatici | Tasso di raccomandazione: 0.0/10
> 
> **Vantaggi**: It's nice to get some insight into whose visiting your page, however the insights are not 100% accurate which mean they're quite useless. G2 is not allowed to give you the actual account data, they use third party applications like ZoomInfo to guess what this person might be due to their privacy policy.
> 
> **Inconvenienti**: This tool is egregiously overpriced, especially since they don't tell you exactly who your lead might be. Just to save you time this is their pricing structure in USD:&#10;&#10;1) Core = 10,000/year&#10;2) Review Growth = $18,000 (Must buy Core to get the review package, plus you must pay even more for review incentives.)&#10;3) Buyer Intent = $40,000-$50,000&#10;&#10;At most this should cost closer to $250/month, and that's a stretch.
> 
> We bought the Core package, and got an extended free trial of Buyer Intent. I got to use this tool for 2 months. Do not waste your money on this. You're better off just paying for ZoomInfo who they use for this information. Or cheaper companies like Cognism, Apollo, Lusha. or LeadIQ.

-----

### "G2 Buyer Intent" — 5.0/5

> **Bruno** | *1 maggio 2026* | Computer e sicurezza della rete | Tasso di raccomandazione: 3.0/10
> 
> **Vantaggi**: G2 Buyer Intent is widely regarded for its ability to pull back the curtain on the "dark funnel" the research phase where potential customers are evaluating solutions before they ever talk to a salesperson.
> 
> **Inconvenienti**: While G2 Buyer Intent is a powerhouse for identifying "in-market" accounts, it isn't without its hurdles. If you’re weighing the investment, these are the most common pain points users encounter: The "Traffic-Dependent" Bottleneck, Lack of Contact-Level Data, Cost and ROI Pressure.
> 
> The overall experience with G2 Buyer Intent is best described as having a "high-definition window" into a very specific, high-value part of the buyer's journey. It doesn't show you the whole world, but what it does show is usually incredibly actionable.

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### "Generating deals from software reviews" — 5.0/5

> **Utente Verificato** | *20 luglio 2022* | Internet | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: - G2 is one of the biggest platforms for software reviews and comparison and hence a big amount of companies looking for software are active there&#10;- Getting insights who of these companies are searching for services similar to ours is really valuable in  pushing our sales representatives to call companies with concrete buying intent&#10;- Luckily, this also shows in our sales success and we were already able to sign some deals based on the buyer intent data from G2
> 
> **Inconvenienti**: We are also addressing rather small and localized companies who seem to not use G2 often times - most buyers we receive are bigger and international ones.

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## Link

- [Visualizza su Capterra](https://www.capterra.it/software/206206/buyer-discovery)

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