Cos'è Marketo Engage?Marketo è una piattaforma di marketing automation leader del settore, con una gamma di funzionalità per piccole, medie imprese e grandi aziende di vari settori. Alcune funzionalità comuni includono e-mail marketing, sviluppo dei clienti, SEO, pagina di destinazione, punteggio e analisi, mentre alcune edizioni offrono funzionalità avanzate come personalizzazione del sito web, coinvolgimento tramite dispositivi portatili, retargeting social e web. I clienti tipici includono aziende B2C e B2B di ogni dimensione.
Chi utilizza Marketo Engage?
Pensato per le aziende B2B o B2C che hanno a cuore lo sviluppo dei clienti, la segmentazione personalizzata e scalabile, oltre alla personalizzazione e il coinvolgimento profondo dei clienti.
Hai dubbi su Marketo Engage? Confrontalo con una delle alternative più diffuse
Alternative a Marketo Engage
Recensioni su Marketo Engage
Markeo Engage review
My most like part about this software its very user friendly very useful in many ways
Best MAP reporting out there.
Marketo has the most powerful analytics when it comes to mkt automation vendors.
It’s expensive and not super intuitive.
Marketo is the Gold Standard of Marketing CRMs in the marketplace!!
Commenti: My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.
I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!
The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!
Marketo a Total Integration Tool.
Commenti: We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.
Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.
It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.
Can't go wrong with the best MAP - but you need to spend time getting it how you like it
Commenti: I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.
What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.
If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.
Software trovato in
- Software di abilitazione delle vendite
- Software per automazione della forza vendita
- Software di social media marketing
- Software per mobile marketing
- Software per la gestione delle campagne
- Software di lead generation
- Software per personalizzazione
- Email marketing software
- Software per l'analisi dei dati per il marketing
- Software CRM per la gestione dell'engagement del cliente
- Channel Management Software
- Tool SEO
- Customer Journey Software
- Software per marketing automation
- Software per la gestione di potenziali clienti
- Software per marketing attribution
- Software di marketing All-In-One
- Software per lead nurturing
- Software di lead scoring predittivo
- Software per generare lead