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Cos'è Marketo Engage?

Marketo è una piattaforma di marketing automation leader del settore, con una gamma di funzionalità per piccole, medie imprese e grandi aziende di vari settori. Alcune funzionalità comuni includono e-mail marketing, sviluppo dei clienti, SEO, pagina di destinazione, punteggio e analisi, mentre alcune edizioni offrono funzionalità avanzate come personalizzazione del sito web, coinvolgimento tramite dispositivi portatili, retargeting social e web. I clienti tipici includono aziende B2C e B2B di ogni dimensione.

Chi utilizza Marketo Engage?

Pensato per le aziende B2B o B2C che hanno a cuore lo sviluppo dei clienti, la segmentazione personalizzata e scalabile, oltre alla personalizzazione e il coinvolgimento profondo dei clienti.

Marketo Engage Software - 1
Marketo Engage Software - 2
Marketo Engage Software - 3
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Marketo Engage Software - 5

Hai dubbi su Marketo Engage? Confrontalo con una delle alternative più popolari

Marketo Engage

Marketo Engage

4,3 (706)
Nessun prezzo trovato
Versione gratuita
Prova gratuita
166
138
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3,8 (706)
3,9 (706)
VS.
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Prezzi
Caratteristiche
Integrazioni
Facilità d'uso
Rapporto qualità-prezzo
Servizio clienti
1.250,00 USD
mese
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163
8
3,8 (495)
3,8 (495)
3,9 (495)
Le barre verdi mostrano il prodotto con il risultato migliore in base alla valutazione media e al numero di recensioni.

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Recensioni su Marketo Engage

Punteggio medio

Nel complesso
4,3
Facilità d'uso
3,8
Servizio clienti
3,9
Caratteristiche
4,3
Rapporto qualità-prezzo
3,8

Recensioni per dimensioni dell'azienda (numero di dipendenti)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Trova recensioni per valutazione

5
41%
4
44%
3
13%
2
1%
1
1%
Mario
Operaio (Italia)
Agricoltura, 51-200 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

Marketo Engage marketing post

4,0 4 mesi fa

Commenti: Tutto sommato un buon software per la gestione di post sui social con molte funzionalità a disposizione per ottimizzare le proprie campagne

Aspetti positivi:

Mi piace di Marketo Enagage la gestione dei post con molte funzioni per la creazione

Aspetti negativi:

Marketo e un po costoso rispetto ad altre piattaforme

MD Masoom
MD Masoom
Sr. Executive Sales and Research (India)
Utente LinkedIn Verificato
Servizi e tecnologie dell'informazione, 501-1.000 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Alternative considerate:

Indeed a Best-in-Class Marketing Automation Software

5,0 5 anni fa

Commenti: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Aspetti positivi:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Aspetti negativi:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Emma
Emma
Senior Director Product Marketing (USA)
Utente LinkedIn Verificato
Ospedali e sistemi sanitari, 10.000+ dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Definitely one of the top Marketing automation tools out there.

4,0 10 mesi fa

Commenti: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Aspetti positivi:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Aspetti negativi:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Jamie
Digital Marketing Manager (USA)
Prodotti alimentari e bevande, 10.000+ dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

Provides a comprehensive solution for creating and managing sophisticated marketing campaigns

5,0 4 settimane fa Nuova

Commenti: Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic customer segmentation, personalized communications, and real-time analytics, enabling marketers to create highly engaging and effective campaigns. Its user-friendly interface and comprehensive support make it accessible, though its high cost and complexity can be challenging, especially for smaller businesses or those new to marketing automation. Despite some limitations in customization and integration, its scalability and powerful features make it a valuable tool for businesses aiming to enhance their marketing efforts through advanced personalization and data-driven optimization.

Aspetti positivi:

Dynamic segmentation and tailored communications enhance engagement. Immediate performance metrics for optimizing campaigns on the fly. Effective management of email campaigns and multi-channel integration. Suitable for businesses of all sizes with extensive integration options. Intuitive design with extensive training and support resources.

Aspetti negativi:

High price point with potential additional costs for advanced features. Steep learning curve and time-consuming implementation. Requires technical expertise and can present integration challenges. Some limitations in template options and feature flexibility. Variable quality and response times in customer support.

Julia
Marketing CRM Coordinator (USA)
Studi legali, 201-500 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Alternative considerate:

Marketo Mayhem

1,0 5 anni fa

Commenti: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

Aspetti positivi:

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Aspetti negativi:

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.