Marketo Engage
Cos'è Marketo Engage?
Marketo è una piattaforma di marketing automation leader del settore, con una gamma di funzionalità per piccole, medie imprese e grandi aziende di vari settori. Alcune funzionalità comuni includono e-mail marketing, sviluppo dei clienti, SEO, pagina di destinazione, punteggio e analisi, mentre alcune edizioni offrono funzionalità avanzate come personalizzazione del sito web, coinvolgimento tramite dispositivi portatili, retargeting social e web. I clienti tipici includono aziende B2C e B2B di ogni dimensione.
Chi utilizza Marketo Engage?
Pensato per le aziende B2B o B2C che hanno a cuore lo sviluppo dei clienti, la segmentazione personalizzata e scalabile, oltre alla personalizzazione e il coinvolgimento profondo dei clienti.
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Marketo Engage
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Recensioni su Marketo Engage
MD Masoom
Alternative considerate:
Indeed a Best-in-Class Marketing Automation Software
Commenti: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Aspetti positivi:
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Aspetti negativi:
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Whitney
Alternative considerate:
Marketo powers our entire marketing team
Commenti: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.
Aspetti positivi:
It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.
Aspetti negativi:
It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.
Noah
We are mastering marketing with Marketo Engage.
Commenti: Since implementing Marketo Engage, I have significantly increased my conversions and customer retention. The software has allowed me to optimize my marketing campaigns, which has translated into a higher ROI. In addition, I have improved communication with my clients and leads thanks to the automation of emails and personalized follow-ups. This has strengthened our relationships and fostered greater engagement, helping me meet and exceed my business goals.
Aspetti positivi:
Marketo Engage has revolutionized my approach to sales and marketing. This software is perfect for marketing automation and lead management. I can quickly customize campaigns and measure their impact. The segmentation and analytics features allow me to tailor my marketing strategies to get better results, and the integration with other platforms is just fantastic.
Aspetti negativi:
While Marketo Engage is incredibly comprehensive, it can be overwhelming for new users. The learning curve is steep, and sometimes customer support isn't as quick as we'd like.
Utente Verificato
A Marketing Automation Tool with good functionality but not user-friendly
Commenti: It was brutal
Aspetti positivi:
It had the features essential for marketing automation
Aspetti negativi:
The interface was not user friendly, and often you had to go into the code to make any changes in the pipeline
Thierno Ousmane
Marketo Engage, the e-mail Marketing booster.
Commenti: The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.
Aspetti positivi:
1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.
Aspetti negativi:
Handling the software may require several times to learn.
