---
description: Scopri le funzionalità di The Magazine Manager, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: The Magazine Manager - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software per editoria](/directory/20020/publishing-and-subscriptions/software) > [The Magazine Manager](/software/77189/the-magazine-manager)

# The Magazine Manager

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> The Magazine Manager è tra i leader globali nel software per editori con vendite, produzione e fatturazione in un'unica piattaforma unificata.
> 
> Conclusione: valutazione di **4.8/5** stelle assegnate da 348 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

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## Panoramica

### Chi utilizza The Magazine Manager?

The Magazine Manager è una soluzione CRM progettata appositamente per le aziende editoriali per integrare vendite, produzione e dati di fatturazione all'interno di una piattaforma software unificata.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.8/5** | 348 Recensioni |
| Facilità d'uso | 4.5/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.8/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.7/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.6/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 90% | (9/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Mirabel Technologies
- **Anno di fondazione**: 2002

## Contesto commerciale

- **Pubblico target**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Chromebook (desktop), Android (mobile), iPhone (mobile)
- **Lingue supportate**: inglese
- **Paesi disponibili**: Albania, Andorra, Australia, Austria, Belgio, Bielorussia, Bosnia ed Erzegovina, Bulgaria, Canada, Cechia, Cipro, Città del Vaticano, Croazia, Danimarca, Estonia, Finlandia, Francia, Germania, Gibilterra, Grecia e altri 38

## Funzionalità

- Accesso da dispositivi mobili
- Acquisizione di potenziali clienti
- Archiviazione di documenti
- Avvisi/Notifiche
- Commenti/Note
- Creazione di report/analisi
- Email Marketing
- Gestione contatti
- Gestione del flusso di lavoro
- Gestione della campagna
- Gestione della diffusione
- Gestione della pipeline di vendita
- Gestione della posta elettronica
- Gestione delle attività
- Gestione delle pipeline
- Gestione di abbonamenti
- Gestione di potenziali clienti
- Importazione/Esportazione di dati
- Layout e design
- Lead Generation
- Lead Qualification
- Preventivi/Stime
- Programmazione appuntamenti
- Quadro della attività
- Relazioni sulle vendite
- Report personalizzabili
- Segmentazione
- Third-Party Integrations
- Tracciamento delle interazioni

## Integrazioni (20 in totale)

- Adobe InDesign
- Beefree
- CardConnect
- Elastic Security
- Elastic Stack
- Epicor Prophet 21
- Gmail
- Google Ads
- Google Calendar
- Google Chrome
- Mailchimp
- Microsoft Outlook
- Mirabel's Marketing Manager
- Plug'n Pay
- QuickBooks Online Advanced

... e altre 5 integrazioni

## Opzioni di supporto

- Email/Help desk
- Knowledge Base
- Assistenza telefonica
- Chat

## Categoria

- [Software per editoria](https://www.capterra.it/directory/20020/publishing-and-subscriptions/software)

## Categorie correlate

- [Software per editoria](https://www.capterra.it/directory/20020/publishing-and-subscriptions/software)
- [Software CRM](https://www.capterra.it/directory/2/customer-relationship-management/software)
- [Software per lead management](https://www.capterra.it/directory/30017/lead-management/software)
- [Software di monitoraggio delle vendite](https://www.capterra.it/directory/32744/sales-tracking/software)

## Alternative

1. [Zoho CRM](https://www.capterra.it/software/155928/zoho-crm) — 4.3/5 (6964 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.it/software/204998/bigin-by-zoho-crm) — 4.7/5 (724 reviews)
3. [HubSpot CRM](https://www.capterra.it/software/152373/hubspot-crm) — 4.5/5 (4451 reviews)
4. [Salesforce Sales Cloud](https://www.capterra.it/software/61368/salesforce) — 4.4/5 (18768 reviews)
5. [Dynamics 365](https://www.capterra.it/software/157279/dynamics-365) — 4.4/5 (5811 reviews)

## Recensioni

### "Not just another CRM" — 5.0/5

> **Adeina** | *12 dicembre 2025* | Marketing e pubblicità | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: The level of customization sets it apart. Magazine Manager allows you to shape the system around how your team actually works, rather than forcing you into rigid workflows. The built in AI tools are genuinely useful, helping streamline communication and refine brand voice, while the overall platform supports organization, scalability, and long term growth.
> 
> **Inconvenienti**: Because it’s so customizable, there is a learning curve. Especially for teams that want to jump in fast without configuring workflows first. Some features aren’t immediately intuitive, but once you understand the system logic, it becomes much more powerful.
> 
> The Magazine Manager feels like a system built by people who actually understand how publishing, sales, and operations collide in real life. It’s flexible without being flimsy, structured without being restrictive. Once dialed in, it streamlines communication, workflow management, and customer relationships in a way that supports growth instead of slowing it down. It’s especially strong for teams that want control, customization, and room to evolve.

-----

### "MM Review 2026" — 5.0/5

> **Mary** | *5 gennaio 2026* | Editoria | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Magazine Manager has been a great addition to my workflow. I really like the platform—it’s intuitive, keeps me organized, and makes it easy to stay on top of priorities. The client tracking and goal-setting tools are especially helpful, and I love having the ability to monitor performance and quickly reference customer history in one place.&#10;&#10;I’m also looking forward to using more of the production applications as I continue working in the system. Overall, it’s a well-built platform that supports day-to-day efficiency and better long-term planning.
> 
> **Inconvenienti**: I do wish there were a way to copy and paste proposals even after they’ve passed the close date, with the ability to update and refresh them as needed.
> 
> The quality of Magazine Manager is excellent for sales and publications. The team does their best to respond to issues quickly, and I really appreciate the ongoing support. If I ever miss something new, they always send a training link that I can watch at my convenience—super helpful and easy to fit into my schedule.

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### "A solid product that can do it all, if you can figure out how to use it." — 3.0/5

> **Utente Verificato** | *15 aprile 2018* | Tasso di raccomandazione: 5.0/10
> 
> **Vantaggi**: We were managing our printed magazine with a series of spreadsheets on Google until we jumped to Magazine Manager. Now our team has real-time access to billing, contracts, pagination and flatplanning. It hasn't been easy and continues to present difficulties, but overall I'd say using Magazine Manager has been a benefit for our company.
> 
> **Inconvenienti**: Though they've tried facelift after facelift, I feel that the product is just so complex and has so much "technical debt" at this point in time that it needs a complete rewrite from the ground up in order to feel like a modern product. It is complex software designed to manage complex businesses, but it just doesn't meet the user interface and usability we're accustomed to in 2018.

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### "Great software for publications\!" — 5.0/5

> **James** | *30 dicembre 2025* | Industria lattiero-casearia | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Magazine manager was made for publications so it is great for managing both the advertising side and the circulation side. It also helps us do more with our data.
> 
> **Inconvenienti**: The one thing I don't like is that you can't map email addresses input through the email upload back to contacts in the CRM. Those two areas are not as connected as I'd like.
> 
> It works great for us. The support in getting it set up and learning it was great. Also really good training each time we hire someone new.

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### "The Best Magazine Publishing CRM Out There, Hands Down" — 5.0/5

> **Charles** | *27 giugno 2025* | Editoria | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Hands down, the best CRM platform for a magazine publisher. The team at Mirabel Technologies is investing heavily in technology (think AI), and the customer support is second to none. If you are considering a switch and want to improve your team's productivity significantly, I highly recommend taking a close look at The Magazine Manager. It seamlessly integrates everything from CRM to production, to accounting, and they are even working on editorial integrations.
> 
> **Inconvenienti**: It's challenging to identify a downside to The Magazine Manager, so I have to dig deeper. Sometimes it is like drinking out of a firehose? That can be a good thing—rapid advancements and constantly improving. Minor improvements would be to simplify the ability to merge active accounts without tech support, and create a template to easily create a sales-to-goals dashboard by product for management (team individually).
> 
> Outstanding. I have used multiple CRM platforms and have found the experience with The Magazine Manager second-to-none.

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## Link

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