---
description: Scopri le funzionalità di The Magazine Manager, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: The Magazine Manager - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software per editoria](/directory/20020/publishing-and-subscriptions/software) > [The Magazine Manager](/software/77189/the-magazine-manager)

# The Magazine Manager

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> The Magazine Manager è tra i leader globali nel software per editori con vendite, produzione e fatturazione in un'unica piattaforma unificata.
> 
> Conclusione: valutazione di **4.8/5** stelle assegnate da 352 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

-----

## Panoramica

### Chi utilizza The Magazine Manager?

The Magazine Manager è una soluzione CRM progettata appositamente per le aziende editoriali per integrare vendite, produzione e dati di fatturazione all'interno di una piattaforma software unificata.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.8/5** | 352 Recensioni |
| Facilità d'uso | 4.6/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.8/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.7/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.6/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 90% | (9/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Mirabel Technologies
- **Anno di fondazione**: 2002

## Contesto commerciale

- **Pubblico target**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Chromebook (desktop), Android (mobile), iPhone (mobile)
- **Lingue supportate**: inglese
- **Paesi disponibili**: Albania, Andorra, Australia, Austria, Belgio, Bielorussia, Bosnia ed Erzegovina, Bulgaria, Canada, Cechia, Cipro, Città del Vaticano, Croazia, Danimarca, Estonia, Finlandia, Francia, Germania, Gibilterra, Grecia e altri 38

## Funzionalità

- Accesso da dispositivi mobili
- Acquisizione di potenziali clienti
- Archiviazione di documenti
- Avvisi/Notifiche
- Commenti/Note
- Creazione di report/analisi
- Email Marketing
- Gestione contatti
- Gestione del flusso di lavoro
- Gestione della campagna
- Gestione della diffusione
- Gestione della pipeline di vendita
- Gestione della posta elettronica
- Gestione delle attività
- Gestione delle pipeline
- Gestione di abbonamenti
- Gestione di potenziali clienti
- Importazione/Esportazione di dati
- Layout e design
- Lead Generation
- Lead Qualification
- Preventivi/Stime
- Programmazione appuntamenti
- Quadro della attività
- Relazioni sulle vendite
- Report personalizzabili
- Segmentazione
- Third-Party Integrations
- Tracciamento delle interazioni

## Integrazioni (20 in totale)

- Adobe InDesign
- CardConnect
- Elastic Security
- Elastic Stack
- Epicor Prophet 21
- Gmail
- Google Ads
- Google Calendar
- Google Chrome
- Mailchimp
- Microsoft Outlook
- Mirabel's Marketing Manager
- Plug'n Pay
- QuickBooks Online Advanced
- RGE Studio

... e altre 5 integrazioni

## Opzioni di supporto

- Email/Help desk
- Knowledge Base
- Assistenza telefonica
- Chat

## Categoria

- [Software per editoria](https://www.capterra.it/directory/20020/publishing-and-subscriptions/software)

## Categorie correlate

- [Software per editoria](https://www.capterra.it/directory/20020/publishing-and-subscriptions/software)
- [Software CRM](https://www.capterra.it/directory/2/customer-relationship-management/software)
- [Software per lead management](https://www.capterra.it/directory/30017/lead-management/software)
- [Software di monitoraggio delle vendite](https://www.capterra.it/directory/32744/sales-tracking/software)

## Alternative

1. [Zoho CRM](https://www.capterra.it/software/155928/zoho-crm) — 4.3/5 (6982 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.it/software/204998/bigin-by-zoho-crm) — 4.7/5 (738 reviews)
3. [HubSpot CRM](https://www.capterra.it/software/152373/hubspot-crm) — 4.5/5 (4470 reviews)
4. [Salesforce Sales Cloud](https://www.capterra.it/software/61368/salesforce) — 4.4/5 (18790 reviews)
5. [Dynamics 365](https://www.capterra.it/software/157279/dynamics-365) — 4.4/5 (5834 reviews)

## Recensioni

### "Not just another CRM" — 5.0/5

> **Adeina** | *12 dicembre 2025* | Marketing e pubblicità | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: The level of customization sets it apart. Magazine Manager allows you to shape the system around how your team actually works, rather than forcing you into rigid workflows. The built in AI tools are genuinely useful, helping streamline communication and refine brand voice, while the overall platform supports organization, scalability, and long term growth.
> 
> **Inconvenienti**: Because it’s so customizable, there is a learning curve. Especially for teams that want to jump in fast without configuring workflows first. Some features aren’t immediately intuitive, but once you understand the system logic, it becomes much more powerful.
> 
> The Magazine Manager feels like a system built by people who actually understand how publishing, sales, and operations collide in real life. It’s flexible without being flimsy, structured without being restrictive. Once dialed in, it streamlines communication, workflow management, and customer relationships in a way that supports growth instead of slowing it down. It’s especially strong for teams that want control, customization, and room to evolve.

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### "Great Publishing Software\!  Great Value for the Investment\!" — 5.0/5

> **Jennifer** | *29 maggio 2026* | Editoria | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: We recently switched from another publishing software and we have been very impressed with what MM has to offer. In addition, they continue to make updates every week and listen to the suggestions of their clients. They have been more than helpful in getting us acclimated to the software. We also opted to have Marketing Manager which has been helpful to have the email interactions recorded in our CRM. We are still learning, but so far it has been a great experience, and we are looking forward to future updates.  It was worth taking the leap and a good value for the investment\!
> 
> **Inconvenienti**: The conversion over - which was not there fault per se, but anyone converting I suggest they talk to some at MM and request an account manager that has experience with a conversion from the platform you previously were on. We found that person a little ate in the game and I think planning with that person woul dhave made our conversion a little smoother.   Improvements can be made ont he Marketing Manager side as it relates to creating segments and workflows - it seems we should be able to click on groups in Magazine Manager and send vs. having to make that a segment first, name it, then send. Too many steps, but the connection to the CRM and the recording of the interaction for the reps make this worth the extra steps. Also, being able to update a billing contact after it has been invoiced would be extremely helpful.
> 
> Everyone of the account managers that we have had for training have been great. Everyone is friendly and helpful. The chat is amazing\! The person who mainly runs the board is spot on and helpful. Even the after hours chat bot has been really helpful for us. \[sensitive content hidden\] have been fantastic and Matt has done a great job helping us out with our one off questions\!

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### "A solid product that can do it all, if you can figure out how to use it." — 3.0/5

> **Utente Verificato** | *15 aprile 2018* | Tasso di raccomandazione: 5.0/10
> 
> **Vantaggi**: We were managing our printed magazine with a series of spreadsheets on Google until we jumped to Magazine Manager. Now our team has real-time access to billing, contracts, pagination and flatplanning. It hasn't been easy and continues to present difficulties, but overall I'd say using Magazine Manager has been a benefit for our company.
> 
> **Inconvenienti**: Though they've tried facelift after facelift, I feel that the product is just so complex and has so much "technical debt" at this point in time that it needs a complete rewrite from the ground up in order to feel like a modern product. It is complex software designed to manage complex businesses, but it just doesn't meet the user interface and usability we're accustomed to in 2018.

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### "2 thumbs up\!" — 5.0/5

> **Utente Verificato** | *1 maggio 2026* | Editoria | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: Huge number of ways to pull data.&#10;Production work flow is easily tracked and quick to update.&#10;Requests for changes in the MM system are welcome and seriously considered when they do updates.&#10;Excellent customer service and live chat.
> 
> **Inconvenienti**: Since there are so many options, there is a moderate learning curve to master everything. We continue to have a glitch with our emails and are not able to link outbound client/prospecting emails to the MM account.
> 
> My overall experience has been great. The live chat is a lifesaver and the production workflow tracking saves me so much time over how I used to do it.

-----

### "MM Review 2026" — 5.0/5

> **Mary** | *5 gennaio 2026* | Editoria | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Magazine Manager has been a great addition to my workflow. I really like the platform—it’s intuitive, keeps me organized, and makes it easy to stay on top of priorities. The client tracking and goal-setting tools are especially helpful, and I love having the ability to monitor performance and quickly reference customer history in one place.&#10;&#10;I’m also looking forward to using more of the production applications as I continue working in the system. Overall, it’s a well-built platform that supports day-to-day efficiency and better long-term planning.
> 
> **Inconvenienti**: I do wish there were a way to copy and paste proposals even after they’ve passed the close date, with the ability to update and refresh them as needed.
> 
> The quality of Magazine Manager is excellent for sales and publications. The team does their best to respond to issues quickly, and I really appreciate the ongoing support. If I ever miss something new, they always send a training link that I can watch at my convenience—super helpful and easy to fit into my schedule.

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## Link

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