Marin Software

User friendly product but need more tailored functionality

Commenti: Marin helps us to track and handle advanced keyword bidding.

Aspetti positivi:

The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads.

Aspetti negativi:

Sometimes graphs don’t correspondent to the chosen filters which is very irritating.

Good For Program Management

Aspetti positivi:

We use Marin Software for PPC campaign management. The dimensions feature allows us to apply company-specific values into the final URL for offline tracking, and we can roll up and report by those same dimensions easily. Marin's cross-platform reporting makes is easy to pull data for initiatives that are executed in more than one platform.

Aspetti negativi:

Marin's automated bidding is transparent, down to the keyword-level. The only downside with automated bidding is the "Impression Share" target. If a campaign is budget capping and not hitting the IS target, Marin will continue to bid up to increase impression share, which just makes the campaign hit the campaign daily budget faster.

Better at collecting payment that helping setting up the software.

Commenti: I have used the bidding algorithm for 6 years and it is really solid for large google ads accounts, however anything else I don't use Marin for since it is just not very good at performing manual tasks, the ads editor is much better for that.

Aspetti positivi:

The bidding algorithm which we have used for 6 years, anything else is not worth mentioning.

Aspetti negativi:

Support is bad. Interface is unintuitive. Setup is a pain in the "new" Marin One, it was a lot easier in the old Marin Search. A lot of features are not working in Marin One even though they launched it 2 years ago, so you have to toggle between One, Search and Social which is a real headache. Eager to collect payments, but not eager to help setting up clients in the new Marin One platform. Can't answer simple questions about how to setup CPA bidding for facebook, but refer to old guides for the old interface.

Marin Software for YOTEL

Aspetti positivi:

I have worked with Marin Software prior to joining YOTEL. The most important thing for us is that the bidding automations reduce my team's workload whilst still allowing us to step in and take control at critical moments. Marin is also very transparent about the way that bid adjustments are calculated which is important for us to understand what is happening

Aspetti negativi:

I think the user interface doesn't necessarily make it very easy for new users to appreciate all the features that are available.

Excellent Support. Excellent Metrics.

Commenti: I'm a one person team and for obvious reasons sometimes get behind on the marketing tasks. The calls with the Marin team always feel like a refresher for the week instead of what it might feel like when you're always behind! The customer support on top of an awesome dashboard of analytics (customized to your needs) is an incredible value to us.

Aspetti positivi:

I love the ability to pull in all of our campaigns and look across our efforts at one dashboard. We're a small team who was working with a firm to pull this data. For about the same price, we're getting all the data and a roadmap to further optimize our campaigns.

Aspetti negativi:

I didn't love the interface but they just did an overhaul and made some serious improvements. When I've been looking for something within Marin that isn't there, the team is all ears and often able to come up with a solution. They're pulling data from Marin into a web query so that I don't have to manually pull my marketing reports every Friday. It has been a great relationship.

Flexibility and Customization is key for us!

Commenti: Great partnership so far! Our account reps are quick to respond and assist whenever we need.

Aspetti positivi:

We value the amount of customization the tool provides. We have a unique set of metrics that we judge all campaigns against (not just paid search) so it's important that we can get what we need so it's easily comparable.

Aspetti negativi:

With so many levers, sometimes the tool interface can be clunky and hard to navigate but the support team is quick to respond and guide us in the right direction.

Amazing Support and Flexibility

Commenti: Fantastic, I would recommend Marin to a friend.

Aspetti positivi:

The Support for beginner and intermediate users like myself is fantastic. Our rep is always constructive and always goes the extra mile.

Aspetti negativi:

The software interface is not user friendly, if can feel overwhelming and the support feature's isn't very intuitive or engaging in its current blog format. Having pop-up prompts when you hover your mouse over buttons would be great, great use of video would be great. Overall making the interface a tad more friendly would be great.

A Critical Review of Marin Software's Solutions

Aspetti positivi:

Amazing support service and dedicated team to look at accounts. Cross-Channel Advertising Management Optimization Tools Reporting and Analytics Bid Management Automation and Workflow Efficiency Integration with Multiple Platforms

Aspetti negativi:

Doesn't adopt to changes from search engine faster. Older Marin interface was good and easy to use, MarinOne is slightly more difficult.

Marin Review

Aspetti positivi:

Account Breakdown for campaigns, ad groups, and keywords.

Aspetti negativi:

Individually Created Reports don't apply across all views

Needs more tailored functionality

Commenti: Overall, support has been great and helped us cross any hurdle. We have been able to setup some incredible dashboards that have helped us prove the value to all stakeholders.

Aspetti positivi:

I love the bulk functions and ease of setting up dashboards for reporting.

Aspetti negativi:

The interface could me a little easier to navigate and getting reports into Google Sheets is more difficult than other platforms.

Marin use in a digital advertising agency

Commenti: Support team at Marin are exceptionally patient and responsive

Aspetti positivi:

The ability to view multi platform campaign data in one place. The creation of bespoke dashboards displaying metrics essential for campaign management. Social preview links which save a significant amount of time.

Aspetti negativi:

It is frustrating that some platforms still need to be connected using data imports. The platform is still a bit clunky when it comes to easily navigating between social and ppc

Marin Review

Aspetti positivi:

The data integration with our data lake and getting accurate reports within the dashboard.

Aspetti negativi:

Bidding portfolios have not been as good as Googles.

Marin Review

Aspetti positivi:

Marin has made it easy for us to compile vital information into visual reports for our clients. Alongside this, it helps us cut down on working time by alerting us about ad spending, engagement and awareness metrics on our ads and streamlines work.

Aspetti negativi:

Not all ad previews are available at the moment and we can't get access to external preview links without users needing a profile. This keeps us tied to our current internal process.

Marin Software Review

Commenti: So far it has been very positive. It has definitely made my job much easier.

Aspetti positivi:

I love the reporting capabilities and the ability to segment data by dimensions. Given the nuances of how my company tracks things internally, Marin has made our tagging process pretty seamless.

Aspetti negativi:

There are some limitations to exporting data. For example, If I wanted to look at performance for the last 12 months, it aggregates the data versus breaking out the data by each individual month.

Amazing Tool

Aspetti positivi:

There was a lot to like about Marin. The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well.

Aspetti negativi:

If you have a lot of data, bulk sheets can error and those errors can be hard to figure out

Great software but customer service lacks

Commenti: great service, needs to work on CS

Aspetti positivi:

I used Marin a couple of years back and their automated bidding is superb to anything else I have ever used

Aspetti negativi:

Customer service was a constant let down - this is why I stopped using Marin

Capable of more than I realised

Aspetti positivi:

The automated bidding algorithms are way more advanced than I originally realised. Setting up a combination of automated bidding rules, triggered bid adjustments, and learning algorithms can really make any marketing account way more cost efficient.

Aspetti negativi:

Old User Interface - could use a refresher.

Used to be good

Commenti: Marin used to be good but somewhere along the line they only focused on their enterprise customers so beware SMB businesses

Aspetti positivi:

Has good features like budget projection

Aspetti negativi:

Poor performance and poor customer support

The customer support was terrible but I do like the A/B testing functions in the software.

Commenti: You can easily set up and analyze A/B tests for your paid search accounts across Google, Bing, and Gemini.

Aspetti positivi:

I really liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account.

Aspetti negativi:

I thought the customer service was terrible. I also do not like how you cannot see today's data/performance and have to wait until the next day.

Great for reporting usage.

Aspetti positivi:

Intuitive interface. Great tool to use for automating reports. Easy to create campaign rules to meet performance.

Aspetti negativi:

Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others.